Category: Curated Content

Mistakes happen.

If you’ve been in business for a while, you know by now that mistakes are just part of the process. New businesses and startup companies are slowly learning this.

Nobody is perfect, but some mistakes happen on a larger scale than others.

But here’s the thing, lots of these mistakes can be avoided.

That was my inspiration for writing this guide. There are certain common business mistakes that I see people making all of the time.

Brands are only making these mistakes because they don’t realize it until it’s too late.

Realistically, there are hundreds of mistakes that different businesses make each day.

However, I wanted to focus the attention on specific types of mistakes.

Your business always needs to be growing. If sales start to plateau or even drop off, it’s going to be a major problem for your company.

But you can prevent a plateau by avoiding these common mistakes that I’ve identified.

Use this guide as a reference to correct any of the mistakes that you’re currently making, or you can avoid them completely in the first place.

1. Not focusing on sales

Shockingly, this is a major issue that I see all of the time.

You would assume that generating more sales would always be a priority for a company, but sometimes brands start to lose sight of exactly why they are in business.

You’ve got to be making money. This money stems from sales, period.

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

The post YouTube Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Posted by willcritchlow

When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, Whiteboard Friday fans. I’m Will Critchlow from Distilled, and I found myself in Seattle, wanted to record another Whiteboard Friday video and talk through some things that I learned recently when I got to sit down with John Mueller from Google at our SearchLove London conference recently.

So I got to interview John on stage, and, as many of you may know, John is a webmaster relations guy at Google and really a point of contact for many of us in the industry when there are technical questions or questions about how Google is treating different things. If you followed some of the stuff that I’ve written and talked about in the past, you’ll know th… Read More

As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic.

When I fielded the survey for my latest research report “The 2018 State of Digital Content,” I expected to find small technological advances in the way we create, deliver, and measure content marketing, but not much else. Instead, I found a fundamental shift in the entire practice of content marketing. 

Companies are now using content to do more than create awareness or brand health. They’re using it to directly drive revenue, become more cost-efficient and personalize the customer experience. Which is to say, they’re using content marketing to do far more than marketing. 

Here are five key findings from the survey that highlight this shift. We deployed the survey in August 2018, with 400 respondents across North America, Europe (France, UK and Germany) and China, from companies with at least 1000 employees. 

Content Trend #1: Most Companies Can Prove the Business Impact of Content

Despite the popularity of content marketing as a practice, companies have traditionally had a hard time proving its posi… Read More

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […]

The post Email Marketing Nightmares: The Journey: Season 2, Episode 13 appeared first on Social Media Marketing | Social Media Examiner.

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