Category: Curated Content

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it?

Word of mouth influences more than 90% of #B2B purchases.
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We discuss things that we don’t expect and ignore things we do expect.

From a word-of-mouth perspective, B2B companies almost reflexively make the same mistake: thinking that competency creates conversation. Being a “good” company might keep your customers happy, but it gives those customers no raw materials with which to tell your story.

This is why B2B companies need a defined word-of-mouth strategy: a noticeable, operational differentiator that compels conversation.

The Case for B2B Word-of-Mouth Marketing Strategy

My colleague Daniel Lemin and I detail how to create and implement a word-of-mouth strategy in our book, Talk Triggers. We also go into far greater detail in our brand-new online training course: The Word of Mouth Marketing Master Class, which launches February 1 (just a few spots remaining, if you’re interested).

But in case you don’t want to read… Read More

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. Why Use an Instagram […]

The post How to Style Your Instagram Grid Layout: 4 Planning Tools appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Trust.

Reach.

Influence.

These are the three most powerful characteristics of what we label “influencers” in today’s digital world.

As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure.

The truth is: consumers will always want to hear recommendations from people they trust and idolize – their influencers. Meaning that the trend of influencer marketing is unlikely to slow down any time soon.

Unfortunately, influencer marketing as we know it is changing…

The game is changing

It’s no longer as simple as the distribution of a few free products to a group of successful Instagrammers. That doesn’t cut it anymore.

Why?

Influencers are inundated with requests to promote brands, so a free product doesn’t help you stand out.
Consumers are immune to obvious product endorsements and they are filtering them out like banner ads.

Basically, the influencer marketplace is becoming diluted and brands need to find a competitive edge to tap into the reach, trust, and influe… Read More

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions. What Is Social Listening? Social listening is the process […]

The post How to Implement Social Listening for Your Business: 4 Tools appeared first on Social Media Marketing | Social Media Examiner.

… Read More

What’s your company’s return policy?

I’m sure you’ve been asked this question before by both current and prospective customers.

But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy.

This holds true for in-store and ecommerce purchases. In fact, 90% of consumers read return policies before making a purchase online.

Obviously, you don’t want to get frequent returns.

But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.

Friendly return policies will improve your customer service. It shows everyone that you stand behind your products.

If everything you’re selling is a final sale, it’s an unreasonable and questionable business practice. This will make customers think twice before buying.

Some of you may not have thought of these ideas before you came up with your existing return policy. That’s why I created this guide.

Whether you’re developing a return policy from scratch or wishing to change your current policy, you’ll benefit from these tips.

The adjustments will make your product or service more desirable for consumers to buy.

Provide free returns

I realize that returns can potentially cost your company some money. But you need to weigh that expense against the price… Read More