Category: Curated Content

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience.

According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth and profitability. Content localization includes observing your interactions with customers and learning their needs, preferences, and values.

This study from Fortune 500 companies revealed that companies with localized content doubled their profits and grew their earnings year over year.

If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strategy.

In this article, you will find five ways on how to build a successful content localization strategy.

1. Make your content locally relevant

You know that it is important to show users the content in their native language which, by the way,  doesn’t necessarily mean the official language of the country they are in. … Read More

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […]

The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

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Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […]

The post Using Emotions to Sell: The Journey: Season 2, Episode 14 appeared first on Social Media Marketing | Social Media Examiner.

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Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible.

With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms.

Overall, this should be a winning strategy for your business. Here’s why.

According to research, 90% of consumers report that videos help them making purchasing decisions. And 64% of people say that watching a video increases their chances of buying something.

Further, 77% of businesses are using videos on their social media channels. Consumers are used to seeing this type of content from brands.

By using videos to improve your social media marketing strategy, your company will be able to:

generate leads
create brand awareness
increase website traffic
drive sales

But there’s a catch. You can’t assume that all your videos will be effective just because you published them on Facebook.

Your videos need to drive engagement.

If people aren’t engaging with your content, this strategy will not be effective.

Fortunately, there are plenty of ways for you to increase the engagement rates of your Facebook videos. That’s what inspired me to write this guide.

Use this as a reference to help you produce better videos moving forward and fix some of the videos you already shared. Here’s what you need to do.

Add subtitles

The question of whether SEO is dead or not is a misleading one. In the same way that the legal profession will be around as long as there are laws in our society, search engine optimization will be around as long as there are people searching for things online. As former SEO director at Moz, Cyrus Sheppard, puts it:

“It’s like asking ‘Will high school kids stop wanting to be popular?’ or ‘Is marketing dead?’ The answer is always no.”

But saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. It’s not enough to just say that SEO is evolving. From day one, Google’s algorithm has been evolving, but why all the commotion now? What is causing all this unprecedented hyperbole?

If SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’

In this article, I want to delve into the evolution of SEO and explore the why’s, the how’s, the when’s and the what next’s.

Revolution not Evolution

I… Read More