Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […]
The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.
I write a ton of blog posts.
By the end of 2018, I’ll have published over 150 posts on Quick Sprout alone. Once you factor in the posts on my other websites and my guest posts, that number roughly doubles.
People ask me all the time how I manage to produce such a large amount of quality content.
With all my in-depth and informative guides backed up with good research, people assume it takes me 10 hours to write one post. That’s not the case.
It takes me significantly less than half of that time to do so.
Blogging is like anything else. The more you do something, the better you get at it.
That said, there is definitely a formula behind producing effective blog content.
As a business owner, you recognize the benefits of blogging in terms of SEO, driving traffic to your website, and increasing conversions.
This graph clearly shows there is a direct correlation between publishing frequency and website traffic. That’s why you can scale lead generation through blogging.
You know you want to publish more content. But there are only so many hours in the day, and you have a business to run.
It’s a common problem I see in my consulting work.
As a result, businesses usually resort to one of two solutions. They either don’t blog as often as they should be, or they rush th… Read More
Annual reporting is typically a dreaded task. No one likes sorting through analytics programs, digging for abstract data to try to come to concrete conclusions, especially if there is a lot on the line depending on what those reports say.
At SEMrush, we found that each individual annual report takes an average of five hours to complete, and the reports may vary in accuracy depending on what they’re trying to assess. This can be stressful, and it’s time spent doing repetitive work that could be used to tackle other, more productive projects.
With the right tools and processes in place, however, you can make this dreaded task a lot more pain-free and much more efficient. In this post, we’re going to look at how to quickly create accurate annual reports that will wow your team, your boss, and your clients.
Why you need annual reporting
Annual reporting will give you a big-picture look at what happened throughout the year on your marketing campaigns, but it will be able to do so accurately thanks to all the details and carefully-tracked metrics. They’ll help you see where you stand in the progress towards your goals.
These reports will give you insight so that you can go… Read More
Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis.
In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover the best keywords, optimize your content and/or landing page, and get the most of organic search exposure:
What Is Keyword Research?
Why Is Keyword Research Important?
How Do I Get Started with Keyword Research?
How Should I Organize My Keyword Research?
How Can I Use Keyword Research to Increase My Traffic?
How Much Does Keyword Research Cost?
What Is Keyword Research?
Keyword research is the the process of discovering a list of words and phrases your target audience uses when discussing or exploring an idea or a topic that is relevant to your business and/or your website.
Many marketers assume keyword research is just about Google and understanding which words your potential customers or leads type into the search box. But keyword research can also be based on social media behavior (understanding how people discuss your topic on social media)
For the sake of focus, this guide is based on search be… Read More
Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]
The post How to Make Better Marketing Decisions: Unthinkable Wisdom appeared first on Social Media Marketing | Social Media Examiner.
