Category: Curated Content

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […]

The post How to Plan a Successful Influencer Marketing Campaign in 9 Steps appeared first on Social Media Marketing | Social Media Examiner.

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Have you heard of artificial intelligence?

Today, it’s a favorite topic among email marketers.

Experts from different areas get excited about the possible applications of AI. On the other hand, most marketers don’t really understand how to use AI solutions in practice.

AI has its specifics, it requires proper investment and resources. At the same time, some simple solutions are nevertheless effective and capable of improving your marketing campaigns dramatically.

[The effectiveness of different means of marketing]

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According to eMarketer statistics, more than 80% of retailers think that email is the most effective way to get new customers and to keep existing ones. More than 90% of Americans check their emails every day, a… Read More

Traditional marketing is slowly becoming obsolete. Brands need to prioritize digital marketing strategies to stay relevant and successful in 2019. To approach this properly, you’ll need to start producing more video content.

When it comes to video, YouTube is king. The platform has more than 1.9 billion monthly active users, and 180 million hours of video content is consumed there every day.

Furthermore, 48% of people named YouTube as their favorite online video provider.

It’s ranked first over Netflix, Facebook, and Hulu, which got 29%, 10%, and 7% of votes, respectively. YouTube isn’t just the favorite; it’s more popular than the other three networks combined.

If you think that’s impressive, wait until you hear this: YouTube is the number two ranked website in the world, second only to Google, according to Alexa rankings.

The reason why YouTube is great for marketers is because its content is easy to repurpose across multiple platforms. Once you add a video to your YouTube channel, it’s easy to share it on other social media sites, send it to your email subscribers, and add it to your website.

I’ve identified the top ten tips to enhance your YouTube videos in 2019. Use this list as a reference to help you produce better content.

1. Share links that start playback at a specific time

Once videos are uploaded to YouTube, you can share them on other platforms. But there are instances when you&… Read More

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. #1: Use Relevance Score to Optimize for Message Match AdWords has a quality score to control ad […]

The post How to Lower Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

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Are you hitting the road to visit your in-laws this holiday season (YAY! so fun)? Or are you taking a well-deserved trip to somewhere sunny and warm? Or are you enjoying a relaxing staycation with a bit of work email and good cheer (or beer)?

No matter what you’re doing, now is the perfect time to catch up the best marketing podcasts you may have missed this year.

So put on your headphones, tune out your screaming kids or bickering in-laws, and listen to our most popular podcasts of 2018. You can listen online, on Spotify, or in iTunes—whatever works for you. Happy Listening, and Happy Holidays too!

Top 10 Social Pros Podcasts of 2018

New Strategies for Today’s Social Media Landscape

Hosts Jay Baer and Adam Brown, Executive Strategist at Salesforce, discuss how social media changed in 2017, and reveal predictions for 2018. Did Jay and Adam hit the mark with their predictions?

How To Create Social Content that Stops Thumbs

Dooley Tombras, EVP, The Tombras Group, reveals how raising the standard of creative content wil… Read More