Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what […]
The post YouTube Live: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Posted by BritneyMuller
Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things on-page SEO, and I’ve divided it into three different sections:
How are crawlers and Googlebot crawling through your site and your web pages?
What is the UX of your on-page content?
What is the value in the content of your on-page content?
So let’s just jump right in, shall we?
Crawler/bot-accessible☑ Meta robots tag allows crawling
Making sure your meta robots tag allows crawling is essential. If that’s blocking Googlebot from crawling, your page will never be in search. You want to make sure that’s all panned out.
☑ Robots.txt doesn’t disallow crawling
You want to make sure that let’s say this page that you’re trying to get to rank in search engines, that you’re not disallowing th… Read More
Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly.
The UK government says: “Market (or survey) data should shape your plans. For example, it could show you that a country you were planning to move into has too much competition or falling demand.”
And the Canadian government mirrors the same idea: “Part of being prepared with market research is avoiding unpleasant surprises. Intuition and experience can be helpful at times, but research and facts often paint a more accurate picture of your market.”
As a marketer, you want to know who your customers are, what they’re thinking and ultimately how they’re making decisions. Once you have all that data, getting their attention becomes more like a piece of cake.
Many brands are already running brilliant marketing campaigns thanks to the survey data they’re collecting; here are five examples:
1. Nike: #JustDoIt (the 2018 version)
Nike established a department called Digital Sport in 2010. Tasked with the responsibility of collecting market and survey data, the departm… Read More
Do you appreciate a personalized experience?
Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically adjust the seat to your specifications when you slide in to take a spin, or the barista that starts preparing your specialty drink as you walk in the door.
A personalized experience establishes goodwill, increases loyalty, and brings a smile to your face.
So when we planned our research calendar at Ascend2, we knew that personalization was a topic we needed to cover. But not just basic personalization, like including a prospects first name on an email, but the next step in personalization: hyper-personalization.
What is hyper-personalization?
Hyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user.
But what will hyper-personalization strategies look like in the year ahead?
Answers to this question are found in the new Ascend2 research report, Hyper… Read More
Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and […]
The post Marketing the Value Proposition: The Journey: Season 2, Episode 15 appeared first on Social Media Marketing | Social Media Examiner.
