Category: Curated Content

If you managed to develop your business and market share in 2018, you are probably asking yourself how to keep the momentum going in 2019.

CEOs, entrepreneurs, and decision-makers propose various strategies when they elaborate their yearly action plan: product diversification, investigation of new distribution channels, elaboration of innovative sales funnels, the creation of new markets through product development, etc.

One of them is internationalization.

The year 2018 has confirmed the supremacy of the social networks, which enable people to be internationally connected, whatever the country they live in. Nowadays, global interconnection leads to an instantaneous information flow, which is massive, upmost rapid, and international. And we all know how information can easily be transformed into sales, whatever their relevance.

The presence of a piece of information can lead to a deal – not its relevance.

Whatever the famous social network you analyze, you will have to recognize that the number of social networkers still impressively increases. Facebook for example recently passed the 2 billion subscri… Read More

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stories? First appearing early in 2018 under the name of YouTube Reels, YouTube Stories are similar […]

The post How to Use YouTube Stories: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Posted by willcritchlow

Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.

In practice, though, it’s rarely that simple or that unified. How much effort do the practitioners of each put in to ensure that they are working towards the true shared common goal of the greatest number of conversions?

In asking around, I’ve found that many SEOs do worry about their changes hurting conversion rates, but few actively mitigate that risk. Interestingly, my conversations with CRO experts show that they also often worry about SEOs’ work impacting negatively on conversion rates.

Neither side weights as highly the risks that conversion-oriented changes could hurt organic search performance, but our experiences show that both are real risks.

So how should we mitigate these risks? How should we work together?

But first, some evidence

There are certainly some SEO-centric changes that have a very low risk of having a negative impact on conversion rates for visitors from other channels. If you think about changing meta information, for example, much of that is invisible to users on the page—- … Read More

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the customer dictate how and where the conversation takes place.

Today, the preferred medium across the board seems to be texting. People—and not just younger generations—seem almost allergic to using an actual telephone these days. You can test this theory by trying to order a pizza in a room full of adults and watching people, one by one, claim “not it” on making the call!

Why does texting appeal to us so much? It’s easier, for one. It’s less intrusive and time-consuming. You can multitask while texting in a way you can’t while talking on the phone or composing an email. And, if done properly, it’s an effective channel through which to conduct business.

The open rate for SMS messages—99 percent—is simply staggering. Beyond that, it’s almost instantaneous; 90 percent of texts are opened within three minutes of receipt. In a world full of endless traffic and noise, texts seem to be one of the few ways to break through consistently. They’re certainly harder to shrug off than an… Read More

Quora is a question and answer platform that was started in 2009. The platform was very unpopular at the start and was just a place to ask random questions and get answers. But today, there are over 200 million monthly users of this platform.

Many industry experts and the movers and shakers use Quora as a platform to communicate with people in their industry. There are now exhaustive answers to many relevant and important questions.

As a result, many digital marketers have recognized the huge potential of Quora as a marketing platform.

In this article, we look at some of the uses of Quora for content marketers and business owners who seek the growth of their business. Also, we look at some success stories of people who have found Quora to be a gold mine.

Quora as a content idea generation tool

Statistics from Demand Metric reveal some interesting facts about content marketing:

Content marketing is reported to cost 62% less than traditional advertising and yet produces three times more leads.
Marketers spend 25% of their budget on content marketing.
91% of B2B marketers use content marketing.
88% of B2C marketers use content marketing.
60% of people are inspired to check out a br… Read More