Category: Curated Content

There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the wording of your value proposition, and deciding which visuals to use. The list goes on and on.

All too often website color scheme is an afterthought.

So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme. They think, How important could website colors really be?

Well, the color choices on your website, and how dated they feel, has a bigger impact on visitors than you might realize.

In fact, research shows that people judge products within 90 seconds of exposure — and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%.

Colors are one of the most important elements that add credibility to your website. According to HubSpot, 46% of people rank the design of a website the number one factor in determining the credibility of a company.

The University of Toronto conducted an interesting study on colors and how they are perceived by individuals. The results were very intriguing. They determined that most people prefer combinations of simple colors. In most cases, just two or three colors were perceived as appealing. That’s why st… Read More

Ask yourself two questions:

Are you a creative?

Are you creative?

Answering no to the first question shouldn’t mean you can’t answer yes to the second.

Nonetheless, in our industry, and the wider world, the word “creative” has changed its meaning. From a certain way of thinking to the job title of an exclusive club.

The misconception is that you are only a creative if you can draw, write copy, or produce something visual using Creative Suite. Or perhaps because you sit in a trendy café in front of your Mac, nursing a coffee and eating smashed avocado.

Yet there is a huge difference between being a creative and being creative.

Being a creative simply means you’re making a living from a visual or conceptual aspect of your creativity. Yet other job roles demand just as much creative spark. Even if the job titles don’t let on.

It’s time to rethink creativity

Somewhere down the line, the term a creative reared its arrogant head and began to monopolize the definition of creativity, devaluing the facets of creative-thinking that don’t result in a visual or concept… Read More

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […]

The post 10 Social Media Marketing Tools to Improve Your Results appeared first on Social Media Marketing | Social Media Examiner.

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A website without images will look plain, boring, and borderline unprofessional.

Think about it for a moment: When was the last time you visited a website that didn’t have any photos? If you actually encountered this rarity, you probably left the site fairly quickly for fear of spam, phishing, or malware. Simply put, barren sites without any visual content can appear shady and untrustworthy.

Not having images hurts your site, and having images helps. They’re appealing. Photos in your blog posts will break up the text and make it easier for people to read and scan through your content. Detailed product photos show prospective customers exactly what they are purchasing. The perfect position of an image can help you design a homepage that converts.

Studies show that three days later people only remember 10% of the information they hear. When that information is paired with a relevant photo, 65% of it gets retained.

Bottom line: You should be using photos and other visual content on every single page of your website.

Sure, you might recognize the fact that you need images on your website. You might even have some images that you want to use. But are you legally allowed to use them? Do you have to pay?

This is a common problem among website owners. They don’t know where to get images. So, they’re hesitant add visual content to their site for fear of copyright infringement or hefty legal fines. Not to worry.

In t… Read More

The insurgence of social media among millennials has been drastic worldwide especially in the last decade.

This populace and extensive use of social media has affected many sectors differently both positively and negatively – among them the business sector.

Our observation as a social media marketing company is that social media dominance has made it central for companies to rely on these platforms and this has altered how businesses operate in many ways. Here are some of the primary changes we have seen.

How social media has changed marketing

Marketing has taken a new shift with social media taking center stage. This is the main way businesses utilize social media. Social media offers businesses different approaches to market their products either via organic marketing which is free or paid targeted marketing.

Organic marketing mainly entails adoption and utilization of keywords similar to search engine optimization. It requires creating social media accounts or pages, naming and describing the page or account using the keywords and regularly creating and sharing keyword-optimized content related to a business. The main aim o… Read More