10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree

Why should you choose Digital Marketing as a career?

Whether you’ve just graduated from high school, or you’ve been working in a specific industry for a while and you’re looking for something new, you’re likely exploring education options. A career in digital marketing can be an exciting one, and with digital marketing becoming such an important component of just about every company’s advertising efforts, there’s no denying that it’s a career that can allow you to grow and continue to offer you better opportunities.

When it comes to pursuing a new career, employers like to see that you have had relevant training, which gives them confidence that you’re skilled in that particular field. Like many people exploring education options, the big question you’re asking yourself is likely this: Is it better to just get certified in a specific field, or opt for a four-year college degree at a university?

Growing up, most … Read More

Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators […]

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How to Get Into Google News – Whiteboard Friday

Posted by Polemic

Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, everyone. I’m Barry Adams. I’m a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we’re going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it’s a really great source of traffic for websites. Once you’re in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way.

How do you get into Google News’ manually curated index?

So how do you get into Google News? How do you go about getting your website to be a part of Google News’ manual index so that you can get that top stories traffic for yourself? Well, it’s not always as easy as it makes it appea… Read More

When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […]

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We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online marketers. Extensive knowledge of email marketing, Facebook advertising, affiliate marketing, social media […]

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