Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-catching visuals in your Instagram stories helps keep people engaged with your content. A Color Story, […]
The post How to Create Compelling Instagram Stories: 5 Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner.
There is a an insidious lie that western culture has propagated.
It has been around for centuries and it has removed the joy of life for many. It has been woven into our mindset and told to us by many parents and friends.
It’s time to rethink this myth and tell a better story.
That myth?
Work and life are separate and work is a necessary evil.
That showing up to the office, work or the factory is a necessary drudgery and then you go home to do what you enjoy, discover some entertaining distraction and maybe even find some happiness if your lucky.
In this 21st century we need to learn how to make life meaningful and happy. We need to integrate and combine the 2 categories of life and work into one creative symphony called “life”.
And this can be done despite the challenges and often painful reality that show up.
We now have the platforms, tools and flexibility to do this if you choose. We also have access to technology to help you design that life of freedom.
The first 2 books on this list are insights into how to make life a joyous adventure by applying some attention and focus to the small things.
These include being in the “now” and… Read More
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal best practices for Facebook, LinkedIn, and more in 2019. Our special guest […]
The post Social Media Best Practices for 2019: Insights and Research From Industry Leaders appeared first on Social Media Marketing | Social Media Examiner.
With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019.
In no particular order, here are our favorite recommendations for making 2019 your best year yet. These are the things that not many companies are doing well, but if you do, you will be sure to crush your competition this year. Let’s go!
Jay Baer, Founder, Convince & Convert
1. Leverage artificial intelligence and machine learning as part of your content marketing.
2019 will be the year that artificial intelligence and machine learning are leveraged by a meaningful number of companies to reverse-engineer the success of their content marketing, using tools like Ceralytics and others.2019 will be the year that artificial intelligence and machine learning are leveraged by a meaningful number of companies to reverse-engineer the success of their content marketing, using tools li… Read More
I personally love data and analytics tools.
But here’s the straight truth: you need a lot less than the analytics industry wants you to believe.
Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right?
I used to believe that myself.
Over the last few years, I’ve changed my stance on the entire analytics category. These days, I prefer to keep things as simple as possible. One or two tools is about all I need. Less infrastructure to worry about, fewer complexities to manage, and an easier system for teams to use and act on.
The Analytics Tools I Use
First, I get my main tool in place, which is almost always Google Analytics.
If I need a true enterprise product, I use Adobe Analytics.
I avoid installing any user analytics tools to start — too much effort required for too little value.
A few extra tools I use for specific projects
If you have a lot of user flows to improve, get a heatmap tool. The best is Crazy Egg.
If you’re making SEO a priority, get an SEO tool. I use SEMrush, but also like Ahrefs.
If you do a lot of conversion optimization and A/B testing, get an A/B testing tool. I recommend Optimizely.
Once you’re large enough that it makes sense to consolidate all your data into a single source of truth, get a real business intelligence function built out along with the infrastructure to support it.
Why You Should Trust Me
I’ve spent a decade mana… Read More
