Category: Curated Content

Posted by bsmarketer

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.

1. Use content to fuel social media distribution (and not the other way around)

Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.

Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.

So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap c… Read More

Every business needs a website. But for those of you who have never created a website before, this can seem a bit intimidating.

It doesn’t matter if you’re just launching a new startup company, if you’ve been in business for a decade, or fall somewhere in between. You need to have a website to increase your reach and establish a digital presence.

Ultimately, your website will serve as the center or hub of everything that you do.

It’s a place people can find basic information about your company, such as your location, phone number, and email address. All of your campaigns should be driving traffic to your website. If you’re going to sell products and services online, your website will facilitate those transactions.

But before we get ahead of ourselves and into all that, it’s time to get back to the basics: How do you build your own website?

There are tons of different website builders out there, but Wix is definitely a top option to consider. (It’s our top pick for best website builder for automating the tough decisions.)

I like Wix because it’s very easy to use. Someone who has never created a website before can get a site up and running in no time at all. Even if you have some experience building websites, you can use Wix as an alternative option to simplify what you’ve done in the past.

Plus, Wix gives you hundreds of templates, pages, and web hosting services for free. You’ll eventually want to upg… Read More

I think we can agree that:

Advertising is more expensive than ever, and in many cases, less effective than ever.

This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails.

Now, the new game in town is influencer marketing. Here’s how we define it at Convince & Convert:

Influencer Marketing Definition:

The use of people (employees, customers, third parties) to amplify business messages and drive desirable behavior among target audiences.

Influencer Marketing vs. Word of Mouth:

Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with a corresponding graphic, to help sort through these questions.

The Unified Theory of Word of Mouth Strategy

T… Read More

Think small businesses can’t compete with bigger brands when it comes to marketing?

Think again. Now that we’re judging the success of marketing on whether or not it creates an engaging experience, and not just on whether it results in a sale, the playing field is effectively leveled.

Customers are willing to demonstrate their loyalty to whichever brand promises a more interesting time, in addition to a superior product.

For a start, the allure of this kind of marketing strategy is that it scratches a very particular itch, and one that younger generations of customers seem to have in spades: the desire to spend money on experiences, rather than solely on material products.

For large corporations and small businesses alike, this has proven to be a double-edged sword: Experienced-focused customers can be brand-loyal for a long time if you keep them interested. However, it also raises the stakes considerably.

So, how can a small business get in on this phenomenon? Here’s how to put experiential marketing to work for you.

Throw a party, host or sponsor an event

One of the best ways to create an experience for your customers and recent conve… Read More

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword Tool is one of my go-to resources for […]

The post How to Improve Your YouTube Video Exposure: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

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