Twitter Publisher Dashboard Improves Audience Insights

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn […]

The post Twitter Publisher Dashboard Improves Audience Insights appeared first on Social Media Marketing | Social Media Examiner.

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4 Ways to Make Money Online In 2019

We’re already a few weeks into 2019. It’s time to put in some work and jumpstart our resolutions.

If you’re like me, you’ve probably set enough goals to keep you busy for a decent amount of time. The whole “new year, new me” stuff.

Going to the gym, eating healthy, and other similar things are probably on your list for 2019. How about a new way to increase your spending budget? In all honesty, a bit of extra cash is always handy.

Luckily, there never seems to be a shortage of ways to make money. Especially if you’re looking for something you can do online, from the comfort of your own home.

Freelancers are becoming increasingly common. A recent study shows that more than 64% of freelancers report that they’ve found jobs online easier than last year. Full-time freelancers that earn more than $75,000 per year has increased by 15% as well. Why not join their ranks?

If I’ve caught your attention, keep reading to see 4 ways to make money online in 2019.

#1. Affiliate Marketing

Not a lot happens in capitalism without marketing. Companies and entrepreneurs alike are always searching for new ways to market their products and services. A simple online search for ‘affiliate marketing… Read More

Phrases That Sell: 8 Copywriting Tips

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show. […]

The post Phrases That Sell: 8 Copywriting Tips appeared first on Social Media Marketing | Social Media Examiner.

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Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted by willcritchlow

Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, everyone. Welcome to another Whiteboard Friday. My name is Will Critchlow, one of the founders at Distilled. If you’ve been following what I’ve been writing and talking about around the web recently, today’s topic may not surprise you that much. I’m going to be talking about another kind of SEO testing.

Over at Distilled, we’ve been investing pretty heavily in building out our capability to do SEO tests and in particular built our optimization delivery network, which has let us do a new kind of SEO testing that hasn’t been previously available to most of our clients. Recently we’ve been working on a new enhancement to this, which is full funnel testing, and that’s what I want to talk about today.

So funnel testing is testing all the w… Read More

5 Mistakes You Are Making With Your Instagram Videos

Even though you can create both videos and images on Instagram, most businesses opt for creating more images. According to Quintly, 72.6% of all posts on Instagram are images, 16.7% make up videos and 10.7% are carousels (slideshow posts).

It makes sense why Instagram users post more images, they take less time to create than videos. But if you want to drive higher levels of engagement you should begin creating more videos. As the aforementioned study from Quintly also found that videos get 21.2% more interactions than images and 18.6% more interactions than carousel posts.

Therefore, to help you get more views and engagement I have created this list of mistakes people make while creating Instagram videos. Take steps to avoid them and you will get the best results out of your videos…

1. Using the same videos you published on other social networks

Just because a video performed well on another social network doesn’t mean that you should upload i… Read More