Category: Curated Content

Posted by MiriamEllis

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO?

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital. These may be the types of companies that make best-of B2B lists, but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B.

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article.

Seeing how Google sees you

First to determine whether Google would view your brand as a local business, answer these two questions:

Does the business I’m marketing have a physical location that’s accessible to the public? This can’t be a PO Box or virtual office. It must be a real-world address.
Does the business I’m marketing interact face-to-face with its customers?

If you answered “yes” … Read More

There’s a bunch of steps that go into starting an online store.

What tool do you build your store with?

What do you name your company and how do you get a domain?

Do you dropship or not?

How do you deal with taxes?

All of these are important decisions. For now, one thing matters more than anything else to get your first sale.

What’s that one thing?

Your marketing.

That’s right, how you choose to market your store completely determines how much money you’ll make. Get the marketing right, everything else falls into place. Get it wrong or neglect it, you’ll spend years on your store without selling a single item.

Before you open your online store, you want to pick your marketing strategy.

Most online stores use one of three strategies:

SEO
Paid marketing
Platform marketing

Let’s go through each.

SEO for Online Stores

This marketing strategy is pretty simple: find keywords for products that you want to offer, then get your site to rank in Google for those keywords.

If you get this to work, you can make a lot of money with your online store. SEO has a few benefits that are ideal for a businesses:

The traffic streams are very dependable, which means dependable reve… Read More

Have you noticed how much more prevalent video has become on LinkedIn?

That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.

When Facebook started to lean into being “video first” a few years ago, the early adopters who did video well were rewarded with enviable reach, engagement, and shares – think Buzzfeed and The Dodo. Expect this to happen all over again, but this time on the largest professional network known to man.

Here are the video trends you can expect to see from savvy B2B marketers in 2019.

1. Trending news will get eyeball share

With LinkedIn focusing on professional content, marketers who are able to jump on trending business news will receive more eyeball share.

LinkedIn is similar to Twitter in that trending news dominates much of the conversation. And like  Twitter, viewers want to share quality content. However, LinkedIn’s feed… Read More

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn’s Document Sharing Feature for Organic Posts? LinkedIn’s document sharing feature lets you upload documents to organic LinkedIn […]

The post How to Share Documents in Your LinkedIn Posts: Marketing Tips appeared first on Social Media Marketing | Social Media Examiner.

… Read More