Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […]
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We’ve covered the high-level strategy of building an online store that makes real money here.
But how do we create the ecommerce website itself?
Below, you’ll find the 9 steps you need to take to create an ecommerce site.
In this guide, we cover:
The one and only ecommerce tool that we use to build our sites
The payment setting that can accidentally reduce your revenue by increasing refunds and chargebacks
The biggest myth of pricing and how real ecommerce website owners set their prices
What to put on your homepage to convert more customers
What an SSL certificate is and why you need one (also how to get one for free)
Quick note, I’m going to assume that you’re creating your ecommerce website from scratch. If you already have an ecommerce store and want to transfer that store to Shopify, we have a detailed guide for that here.
Step 1: Search for Your Domain
Before going any further, make sure your company name has a good domain you can grab.
I’ve started several stores in the past, had a company name picked out, and then had a terrible time trying to find my domain. Eventually, I went with a completely different name so I had to backtrack and change a bunch of settings, or even recreate my store from scratch.
The whole process goes much smoother if you make sure the domain you want is available from the beginning. Then you won’t have to redo anything.
My go-to resource for checking which domains are ava… Read More
Resource decisions are some of the most important and difficult decisions that a marketing leader must make. Do I have the right people doing the right things? Should I use in-house resources, external resources, a combination of the two, or just punt that great idea into another quarter and hope that the decision magically takes care of itself?
Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available in-house.
But how will you choose the right resources to optimize results? A new Ascend2 research study, Marketing Resource Effectiveness Survey Summary Report, provides valuable insight to help companies make critical resource decisions in 2019.
Here are a few noteworthy findings from the research study:
Finding #1: Collaborate on Planning and Deployment
About three-quarters of marketing professionals consider a collaboration between outsourced and in-house resources a valuable combination of objective and subjective insights for both planning and deploying a marketing strategy.
One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience.
Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye view of the user experience and to heed off problems as a result. This has two main benefits for business:
Tailoring your UX more for the consumer, giving them a better all-around experience.
Losing fewer customers as they engage with your brand (and therefore increasing profit).
Building a physical Customer Journey Map is important for knowing how your business works, spotting potential weaknesses and allocating resources effectively. It will help you to constantly improve and streamline your customer service, as well as identifying (and removing) weak links.
According to Forbes, there is a critical disconnect in the use of Customer Journey Map, as 63% of marketers believe them to be important, but only 55% of senior marketers do not think their company fully understands their… Read More
Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos […]
The post How to Use Facebook Premiere: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
