Category: Curated Content

What’s your favorite piece of social media real estate? A Twitter or Facebook profile?

Although those are great, the very first thing I would start with is a blog. Why? Because companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic.

And the stats get even better from there…

61% of consumers have made a purchase based on a blog post that they read.
60% of consumers feel positive about a company after reading its blog.
70% of consumers learn about a company through its blog versus ads.

If those stats don’t convince you to start a corporate blog, maybe this infographic will.

No matter what kind of a business you have, or how small or large your business might be, having a blog for your business helps you stay in touch with your customers.

A blog will draw your prospects closer because they can learn about your business and what you sell. Blogs help build customer loyalty, and they also help you create a personal relationship with your customers.

But that’s where things get a little tricky.

Because you’re writing directly to your customers and letting them have a conversation with you, while doing it in a way that markets your business, you can&#… Read More

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used for social media marketing until recently. In this post, I explain how social listening can benefit your SEO.

First things first: let’s figure out the meaning behind “social listening”. The term describes what social media listening (also called social media monitoring) tools do. They crawl the Web, news, blogs, forums and social media platforms (Twitter, Facebook, YouTube, etc.) to find mention of any given keywords. Keywords are usually brand names, words that describe the industry or people’s names (e.g. a CEO, an author, an artist).

Using social listening for SEO requires proper knowledge and skill. It’s very important to set specific goals and know the details of how to conduct a proper search. Here’s how to go about it:

1. Find unlinked brand mentions and turn them into links. 

With link building still being at the core of any SEO strategy, it’s vit… Read More

If you’re building a site that’s 100% focused on content or 100% focused on ecommerce, the best choice on how to build your site is very clear.

What WordPress does best = Content

WordPress is now a decade old and is still the reigning champ for managing sites with a ton of content. If you plan on pursuing an SEO or content marketing strategy for your business, WordPress is the only legitimate choice for your site. Nothing else comes close to giving you all the features that you need to manage so much content along with all the extra functionality for SEO and other traffic sources. It’s the default content management platform for a reason.

What Shopify does best = Ecommerce

If you want to sell stuff with an ecommerce store, Shopify is by far your best choice. There really aren’t any legitimate contenders anymore. The functionality, the ease of use, and the price are unmatched. Even more impressive, Shopify will scale with your business no matter how large it gets — they’ve pushed into the enterprise segment in the last few years and are now cons… Read More

In this evolving digital world, having the right project management software is a crucial advantage. Ironically, as per the findings of the 2018 Agency Growth Report, more than 40% of creative and marketing agencies still manage their projects on Excel spreadsheets and are dissatisfied with the results they get using a project management tool.

It’s sad, but the only reason these agencies don’t feel happy with the current implementation of their project management tools is that they picked the wrong tool or failed to understand how it works. This brings us to an important question – Which project management tool would work best for your agency? Well, the answer to this question is right here.

In this post, we’ve compiled a list of tools that are known for helping creative and marketing teams stay up-to-date on their to-dos, tasks, and projects. Every project management software or tool listed here has an easy-to-use interface, is packed with unique features, and offers regular updates. Just go through the list and see what tools are likely to address the challenges you face at your agency.

1. ProofHub

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s Michael Stelzner begins the search for someone to replace himself as the head of marketing. It also […]

The post Changing the Marketing Team: The Journey: Season 2, Episode 19 appeared first on Social Media Marketing | Social Media Examiner.

… Read More