I have a major disclaimer before we begin.
A good part of my career has been working for some of the folks in this list.
In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You To Be Rich. In that case specifically, I’m extremely familiar with revenue totals and what drove that revenue.
Not to mention the affiliate commissions that were paid out to some of the people on this list, numbers that were shared in confidence after a few too many drinks, and second-hand rumors that I picked up along the way.
Unfortunately, I’ve got sad news.
I’m not going to share any of that insider knowledge. Sorry.
Some folks don’t mind publishing their revenue numbers but others keep it extremely private. If I shared that kind of info on how their blogs make money, I’d shatter the trust they placed in me. I take that trust very seriously.
For this post, I’m only going to be sharing revenue numbers that have been shared publicly.
Now here’s what I can do for you.
With the background that I have in this space, there are some common rules of thumb for figuring out revenue. They’re not perfect rules but they do tend to get the right number of digits. And after a while, you get a general sense for people’s revenue based on the size of their audience.
For most folks on this list, I’ll give a… Read More
