As we all know, the world changed in March 2020.
In the uncertainty of the lockdowns, many traditional in-person marketing methods were not viable. Other traditional in-person marketing opportunities, like trade shows for the B2B market, went virtual.
Most brands quickly switched focus to adopt a near-all-digital approach, which made sense since people were online much more frequently. This had been the case until recently.
Today, there is optimism that the worst of the pandemic is behind us. While digital marketing is always going to play a major role, the time has come for brands to reintegrate physical marketing into their campaigns.
There are many opportunities for companies to return to their physical space, though these will depend on factors like the target audience (B2B or B2C) or industry (goods or services). In this article, we’ll explore some different in-person marketing methods.
Guerilla marketing
Guerilla marketing is something most established brands don’t typically embrace.
However, it can be very effective. Guerilla marketing is about interacting with people in a surprising or unconventional way that could lead to your brand message going viral on social media.