Category: Curated Content

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Data privacy and consumer identity have been topics of conversation in the ad tech industry for a long time now. With the widespread use of the internet and the desire for companies to be more transparent with their motives, consumers are getting smarter about how their data is gathered online. This new insight has sparked countless… Read More

An info product business is an excellent avenue for monetizing your knowledge, skills, and passions. 

With the different mediums available for packaging your information, you are bound to find a platform that appeals to you. 

This business has its challenges, like finding a profitable niche and creating top-notch content from scratch. 

However, the effort is worth it as there are few things more gratifying than getting paid for what you love to do and are knowledgeable about. 

Easy Parts of Starting an Info Product Business

One of the best parts of starting an information product business is the low barrier to entry. Virtually anyone with a passion and skill in a specific field can create and sell an info product. This is particularly true for freelancers who already trade their time and expertise for money. In addition, transitioning to info products can be a great way to generate passive income.

Additionally, this business isn’t capital intensive. For the most part, you can start creating content for free if you do it on your own. Even if you choose to hire a designer, this cost is likely to be a one-time spend. The main overhead will probably be merchant (credit card) processing fees and sales tax. You’ll get to keep a large chunk of the money you charge clients, which isn’t true of most other businesses. 

Info products are also very easy to scale. For example, say you create a… Read More

Etsy is the marketplace for selling handmade items and craft wares. If you’re looking for a side hustle or a jump-off point for your future brand, Etsy is ideal.

The platform grows year on year, which is fantastic in terms of reaching customers. But it also means that there are over 4.3 million active sellers on Etsy, an increase of 2.7 million from the previous year. So, clearly, there’s a lot of competition that will likely get even fiercer in the years to come. 

Don’t be frightened away! In this guide, we’ll teach you how to research and plan for success, set up an Etsy shop the right way, and promote your products effectively to increase sales.

The Easy Parts of Starting an Etsy Business

Starting an Etsy business is easier than building an ecommerce store from scratch. With Etsy, you have a ready-built platform on which to list your items and a built-in audience. It’s also simple to get started and affordable. You can sign up for free, and it’s just $0.20 to list an item on Etsy. 

After that, you should note that Etsy takes 5% of the displayed price plus a payment processing fee of 3% + $0.25 per sale.

The other thing about Etsy is that you have a ready-made audience that you can tap into. Consider the fact that if you created an ecommerce website from scratch, you’d have to put in the time and money to build traffic.

Etsy also has a particular target market that you can easily reach thr… Read More

Marketing today is all about personalization. Marketers compile massive amounts of data on potential customers to help build targeted B2C advertising experiences for anyone who happens to be online. But personalization is also taking over in the B2B world – account-based marketing (ABM) is a prime example.

There has been a tremendous push to get B2B ABM efforts fully underway in the past year. One survey found that over 94% of businesses had at least started to implement ABM programs. Of those organizations, nearly half had reached middle to late-stage implementation.

Of course, this leaves quite a few businesses that are still figuring out how to use ABM best. And clearly, there is still room for even those businesses who have moved significantly down the ABM path to improve their efforts.

In this post, we’ll look at how account-based marketing helps businesses maximize their marketing expenditures. We’ll also walk through the basics of getting an ABM program up and running and fine-tuning it to get the best ROI and conversion rate possible.

How do you optimize your account-based marketing?

Account-based marketing is a targeted strategy that… Read More

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading →

The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.

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