Category: Curated Content

In the current digital marketing ecosystem, search engine optimization (SEO) is a legitimate concern of everyone who runs a website. Securing a spot on the first page of Google search results is deemed to be one of the most sought-after accomplishments today.

What makes it harder is that the complete list of factors affecting ranking on Google is a great secret. All we have is a list of basic steps and best practices for search engine optimization.  

Therefore, it is necessary to have a reliable idea of how well a site will rank on search engine result pages.

Enter Domain Authority (DA)!

What is domain authority?

Domain authority refers to a score that
indicates the authority of your website and predicts how well the site will
rank on search engine result pages. The score ranges from 1 to 100, and a
higher score implies a greater ability to rank.

This metric was initially developed by our kind friends at Moz. However, other entities such as Ahrefs and Majestic have since created similar systems. The different companies understandably have different algorithms, but they all utilize your site’s data to determine its possible ra… Read More

Choosing the right domain name is crucial for your new website. It’s the initial step to build a brand online where most beginners fail.

Picking an SEO-friendly domain name is not as easy as it sounds. It takes time and a lot of consideration.

If you pick the wrong domain name, you may end up losing search traffic, revenue, or the worst that can happen, Google will mark your website as spam.

But don’t worry. I’ve got you covered.

In this article, I will share eight tips that will help you choose an SEO-friendly domain name for your new website.

Don’t have a website yet? Read this guide on How to Start a Blog!

What is a domain name?

A domain is your website’s name on the internet. It’s the address that people type into their web browser to reach your website.

In a domain name, the first part (before the dot sign) is called the domain and the last part (after the dot sign) is called the domain extension. For example, in the domain name “JeffBullas.com”, “JeffBullas” is the domain and “.com” is the extension.

When you register a domain name, you need to choose both the domain and extension base… Read More

Car detailing is an exciting industry that offers some serious earning potential and can help you establish a great reputation in your community.

To start a car detailing business, you have to be meticulous, detail-oriented, and comfortable working with vehicles.

There are a few other points to remember, which is where this guide comes into the picture.

Read on as we give you a step-by-step rundown of how to start a car detailing business.

The Easy Parts of Starting a Car Detailing Business

Car detailing is a viable and growing business, where you get to decide how busy you want to be.

With new car prices rising at an average of $1,000 per year, car owners have become more serious about maintaining their vehicles. They want to keep their cars for longer—much longer—and are ready to do whatever it takes to ensure it.

This creates a steady stream of business opportunities for car detailing.

Another significant advantage is the ease of starting a car detailing business.

You don’t need any special expertise or experience and can kickstart operations even with minimal technical knowledge. What’s more, you can use a reliable business formation service like LegalNature to take over the formation process and make things even more convenient for you. Its business formation services include document handling, filing, and additional services like EIN and registered agents.

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading →

The post B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research] appeared first on Content Marketing Institute.

… Read More

The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials – 73% of them prefer marketing communication over email.

So, it’s safe to say that your email campaigns must not only be mobile-friendly but also mobile-first. Designing campaigns, first for smartphone viewing and then other devices drives higher engagement and boosts conversions. Otherwise, you stand to experience a definite departure from high open and response rates.

Not sure what to do to devise mobile-friendly email campaigns? Worry not! Here is some hands-on expert advice to help you get it right on the first go.

10 Ways to create engaging mobile-friendly email campaigns

Here are 10 tips for concocting email campaigns for mobile devices. Take notes:

1. Simplify Viewing by Using a Single-Column Layout

Image Source: HubSpot

Don’t worry; there’s nothin… Read More