Category: Curated Content

Keeping up an impressive online presence across multiple social platforms can quickly become a full-time responsibility. But when you enlist the help of the right social media marketing software, you’ll be able to easily create, manage, and publish content across multiple platforms from one centralized dashboard. After testing and reviewing dozens of social media management software, we narrowed the list to the top five tools you should consider.

The Top 5 Best Social Media Marketing Software

Hootsuite – Best All-in-One for Posting on Multiple PlatformsLater – Best for Planning and Scheduling FeaturesSprout Social – Best for Listening CapabilitiesSocialPilot – Best for Small Teams Managing Multiple AccountsAgorapulse – Best for Streamlining Messaging

#1 – Hootsuite — Best All-in-One for Posting on Multiple Platforms

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There are a reported 1,664 IHOP locations and close to 2,000 Applebee’s restaurants in the United States. That’s a whole lot of world-famous buttermilk pancakes and Bourbon Street Steak with an Oreo Shake.

If your business has more than even one location, you have a clear opportunity to promote every single location and aim those properties toward occupying Google’s most valuable local real estate: The Local Map Pack.

Single location brands may get by with a well thought out Google My Business profile linked to their website, but for multi-location companies who intend to rank in search engine results with “near me” or city-specific queries, creating a separate and unique Local Landing Page (LLP) for each location cannot be skipped.

A 300-page study on how to create and optimize these multi-location web pages revealed these key areas to focus your time and energy:

Essential Content for Local Landing PagesAdd Hyperlocal ContentOptimize with Technical SEO in MindMobile-First Page DesignOther Critical Ranking Factors

Ready? Let’s dive in.

The goal of multi-location SEO

Keep your eye on the straightforward prize of multi-location SEO… Read More

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading →

The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.

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It used to be that a handful of media companies with deep pockets owned and controlled the industry.

These conglomerates had complete control of the information and entertainment we consumed. 

The digital age has completely overturned the industry. 

Now, anyone with a computer and camera and an exciting take on news or entertainment can create a media company. 

If you’ve always been interested in the media business, there has perhaps never been a better time to join the fray. 

The Easy Parts of Starting a Media Business

Not everything about starting a media business has to be complicated.

One of the most promising prospects of getting into this business is the flexibility it offers. You are free to dedicate as little or as much time to starting and growing your business. In addition, you can start as a solopreneur handling all aspects of your business. This way, you can keep your day job until your company is profitable enough to justify running it full-time.

A media business also has low barriers to entry. Specifically, a digital media business requires little more than your time and effort. You can get started even without an office space, working out of your home. You can also get started with just the basics, like a workstation, internet connection, and website.

Similarly, there are few overhead costs when running a media business, especially in the beginning. You d… Read More

Shopify apps have made it easier than ever for businesses of all sizes to sell online. With the holiday season right around the corner, it is critically important to ensure your online store is capitalizing on every opportunity.

As online shoppers arrive on your website, eager to buy gifts for friends and loved ones (and themselves!), how sure are you that you’re successfully converting browsers and visitors into happy customers?

Attract more customers, improve your shopping experience, maximize upselling and suggestive selling opportunities, and make it all work seamlessly with the essential Shopify apps in your arsenal. Here are seven top picks for this holiday shopping season.

#1. Dialogue AI Personalization 

Not everybody sees the same Instagram feed or Netflix recommendations. Why should everybody see the exact same version of your website? The Automated Personalization Shopify app by Dialogue elevates your online store to a whole new level, powered by artificial intelligence.

The smart AI personalization algorithm intelligently… Read More