Is Your Business Ready for Holiday Season Ratings and Reviews?

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With the holidays right around the corner, you should be gearing up for customer traffic overload. In years past, business owners have viewed this period as naturally prosperous with built-in demand for goods and services. 

This year – 2021 – may prove to deliver more of the same retai… Read More

Video Storytelling: Here’s How To Get More From Your Investment

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading →

The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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The A to Z of Unified Commerce and Why Retailers Need It

As the number of touchpoints between merchants and consumers grows, ensuring a consistent retail experience becomes increasingly challenging. To overcome this challenge, merchants are taking a new approach to retail by unifying their operations across all channels.

In this article, we introduce you to an emerging trend in global retail – unified commerce. After reading, you’ll understand what it is, how to do it right, and why to adopt it.

Everything you need to know about unified commerce

Merchants are now adopting omnichannel strategies to meet rising consumer expectations. But an omnichannel approach adds to the complexity of running a business.

Let’s explore how unified commerce can help you overcome this challenge and give your customers the convenience they demand.

Unified commerce explained

Unified commerce is an eCommerce strategy that unites business data such as customer and product information present across channels into a single platform through integrations. The primary objective of adopting a unified commerce approach is to simplify business management and meet customer expectations.

So, no matter which channel your customers choose… Read More

5 Genius Ways to Convert Leaving Website Visitors Into Customers

Do you hear that? The grave silence on your newsletter subscription form?

Do you feel it? The undying urge by your visitors for closing popups on your website as soon as they appear.

Well, you are not alone in this. It’s a problem that most marketers deal with – turning visitors into raving email fans and customers.

We all know that email is here to stay. Whether you are an affiliate marketer, a blogger, or own an eCommerce website, an email list is among the most valuable business assets you will ever need.

One study shows that for every $1 you spend in email marketing, you can expect a return on investment of roughly $42. That’s an impressive return on investment, right?

So in this article, I will show you how to boost your conversion rate by converting leaving visitors on your website into customers.

Let’s jump right into it.

#1. Use heatmaps to know your audience better

Email marketing is dynamic. What used to be effective five years ago will hardly work today. Readers are getting significantly smarter nowadays. Just placing a subscription form in the sidebar a couple of years ago with a “subscr… Read More