Category: Curated Content

Are you wading through a sea of WordPress themes wanting to find the best option for your company?

Consider this your metaphorical lifesaver. I’ve been exactly where you are right now, and I’ve learned what makes a sturdy and reliable WordPress theme by creating my fair share of websites.

A Google search will return an endless list of choices for WordPress themes. But it isn’t until you look closer that you see each of their weaknesses, whether or not they’re adequately built for search engines, or if they’re clunky and use an outdated framework that slows down your site.

This guide dives into the best WordPress themes you can choose to ensure your website is off to a strong start.

The Top 6 Best WordPress Themes

Divi – Best highly customizable themeStylemix– Best theme for niche sitesShoptimizer – Best for e-commerce and sales optimizationOshine – Best theme for portfolio sitesUnderscores – Best theme for developersOceanWP – Best multipurpose free theme

Read on to learn why each theme is perfect for their chosen category, along with an in-depth look at their best niche-specific features.

#1 – Divi — Best Highly Customizable Theme

Visit Divi

Are you just getting started in web design? If so, you’re likely creative by nature, but may be feeling lost and overwhelmed with where to start.

Don’t worry. You aren’t alone. There are many moving parts to creating a website, and figuring out what they are can leave you feeling overwhelmed.

But never fear. I’ve put together this guide to help prepare you to take on your first web design project.

While design is the most fun part of building a website, there are other necessary steps to take to make sure you create a website that not only looks great but functions well, too.

Read on to learn all the basics you need to know to get started.

What is Website Design?

Let’s start with the basics here: What is website design? Website design (often referred to as simply ‘web design’) is what you see when you look at a website. It is the design of the site that is displayed.

Web design focuses on user experience and website development instead of software development, which makes the website function.

Someone who is a web designer focuses their attention and work on how the website looks: its layout and the content. This work is important because it determines how well people can interact with your website, how much the appearance makes them want to interact, and even how well your website does in search engines such as Google.

4 Tools to Improve Your Website Design

Designin… Read More

You’ve written killer content on topics that are relevant to your audience. They’re SEO-optimized, engaging, and unique. But, you’re still not seeing growth in organic website traffic.

In fact, it seems like nobody is reading the content you have worked so hard to produce at all.

What gives?

You see, while great content can certainly have a positive impact on your brand for those who read it, it doesn’t, unfortunately, amplify itself. And without proper amplification, it’ll likely get lost in the void after it has been published (after all, 7.5 million blog posts are published every single day).

And content that has no visibility means low views, low engagement, and low traffic. Hardly the ROI you were looking for.

The sad fact is that even the best-written content will only get seen by a small group of people if it isn’t amplified. To illustrate this point, in a study by BuzzSumo, they found that 85% of all content gets less than 10 shares.

Less than 10.

To add to that, in a study done by Backlinko, they found that 94% of blog content gets no links at all. And most of the 6% that do, get just 1.

… Read More

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading →

The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

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If you want to grow your business, you have to stay in touch with and keep track of your customers.

You can use customer relationship management or CRM software to maintain and manage customers and potential customers in a way that keeps you free to focus on other aspects of your business.

Given the crucial role of a CRM in a company’s success, choosing the right software that offers all the necessary features and benefits becomes vital.

In this guide, we’ll explore the best small business CRM software to meet your small company’s needs efficiently.

The Top 6 Best Small Business CRM Software

HubSpot CRM – Best for Cross-Platform Communication
Salesflare CRM – Best for Supercharging Your Sales Funnel
Freshworks CRM – Best for Lead Generation and Management
Zoho CRM – Best Mobile-Friendly CRM
Salesforce CRM – Best for Advanced Customization Options
Pipedrive CRM – Best for Email Marketing

Let’s now discuss each software in more detail to help you find the perfect fit for your company.

#1 – HubSpot CRM – Best for Cross-Platform Communication

Visit HubSpot

Leading CRM platformRobust free-forever versionGreat for teams of any sizeEasy, powerful integrations… Read More