Category: Curated Content

Every business owner knows the indispensable value of email marketing. From promotional emails, newsletters to advertisements, the scope is endless for well-crafted emails. It’s safe to say that this trend is here to stay.

On average, an individual receives over 121 emails each day. And marketing/promotional emails comprise the lion’s share of them.

In the face of such stiff competition, marketing emails need to be informative, intriguing, and entertaining, all rolled into one. To find out the various ways to make your business emails more alluring, continue reading this post.

A guide to crafting the best business emails

Everything about emails and email marketing is an art. And, just like any other art, there are various nuances to it. From nailing the subject line to focusing on the audience, a lot goes into a successful business email. See for yourself!

1. Create an Irresistible Subject Line

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The subject line of your email is your opening salvo, … Read More

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling.

Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the intrinsic desires and self-identity of the consumer. It takes the powerful human desire for self-determination and uses it as a tool to tie a product in with the inspirations and aspirations of the consumer. Most importantly, it provides a clear image of how the product ties in with the customer’s own vision of their future and view of themselves.

In this article, we will further define what motivational marketing is, provide some examples, and discuss the benefits and criticisms of this marketing theory.

Customer demographics and buyer persona

There is a reason why tech companies have been at the forefront of marketing in the past decade. Catering to an increasingly young audience, tech companies such as Apple, Facebook, and Beats by Dr. Dre have been known to use attention-grabbing an… Read More

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling.

Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the intrinsic desires and self-identity of the consumer. It takes the powerful human desire for self-determination and uses it as a tool to tie a product in with the inspirations and aspirations of the consumer. Most importantly, it provides a clear image of how the product ties in with the customer’s own vision of their future and view of themselves.

In this article, we will further define what motivational marketing is, provide some examples, and discuss the benefits and criticisms of this marketing theory.

Customer demographics and buyer persona

There is a reason why tech companies have been at the forefront of marketing in the past decade. Catering to an increasingly young audience, tech companies such as Apple, Facebook, and Beats by Dr. Dre have been known to use attention-grabbing an… Read More

If you’re struggling to manage your most critical business projects, project management software simplifies the process by helping you create a transparent workflow. It is a great tool to help you organize your work and create accountability for all team members.

But project management software can get expensive, and you may not be in a place to add additional expenses to your bottom line.

The great news is there is good free project management software available. However, finding it can be difficult.

I’ve taken the guesswork out of finding the best free solution for you.

All the tools listed in this guide offers free forever plans with extensive support and features that help you keep track of everyday projects and keep your business running smoothly.

Read on to discover the best free option for your business needs.

The Top 6 Best Free Project Management Software

Teamwork – Best for Group ProjectsWrike – Best for Campaign CreationClickUp – Best for Most Standard BusinessesAsana – Best for CustomizationPaymo – Best for Freelancers and Remote TeamsTrello – Best for Beginners

#1 – Teamwork – Best Project Management Software for Group Projects

Visit Teamwork

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading →

The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

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