Category: Curated Content

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At the risk of stressing something that marketing professionals well know, your product is only as good as your brand. But we need to take a moment and reflect on why this axiom is as important now as ever.

Just as the pandemic has upended our lives, it has upended our businesses. Businesses have been burde… Read More

Change is the only thing that is constant; in whatever field you find yourself in, you will experience one form of change or the other. A change may be subtle, mild, partial, or holistic.

The COVID-19 pandemic, for instance, brought about unprecedented changes to the way people live, and the way business is conducted.

Organizations had to adopt massive changes to survive. The digital transformation took a new dimension and became the priority in 2021 budgets of 77.3% of Fortune 500 CIOs, relegating cybersecurity to second place.

When people have to adopt a new way of life, there are sometimes pockets of resistance, especially where there is no willingness and conviction. An organizational change does not always sail through easily, but there are ways you can enhance a smooth change.

When you want to embark on organizational change, success should be paramount since you will have to sink in resources; success will depend on the mindset of your employees.

What is the culture of the organization? How fl… Read More

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading →

The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

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The world of cryptocurrency may seem like the wild west to some, but for those that take the time to understand how it operates, the investment opportunities are vast.

In this article, we’re taking a look at the world’s most well-known cryptocurrency, Bitcoin. We’ll cover what it is and some pros and cons of investing in it.

Disclaimer: The investment information in this article is offered solely for educational purposes. We do not provide advisory or brokerage services, or suggest or advise investors on which stocks or assets to purchase or sell.

What is bitcoin (BTC) and what does it stand for?

Bitcoin is a decentralized digital currency that eliminates the need for intermediaries such as banks and governments, instead of relying on a peer-to-peer computer network to validate transactions directly between users.

The government that issues fiat money (like the dollars in your bank account) backs and regulates it. Bitcoin, on the other hand, is based on a combination of networking technology and software-driven cryptography, which is the science of sending secret data that can only be read by the sender and receiver. This results in a currency that is backed by code rather than actual ass… Read More

It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading →

The post How To Build a Content Operations Framework (and Why You Need One) appeared first on Content Marketing Institute.

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