Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading →
The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.
Marketers sell you the solution to your problems. A good marketer will make you desire their product, even if you didn’t want it in the first place.
However, your target customer needs to relate to your business on some level. Otherwise, no amount of sugar coating will compel them to buy your product. Therefore, connecting a product to a story is an effective way of marketing as more people will find it relatable.
‘Storytelling’ Marketing has become an effective trend in recent years. Marketers love to present narratives that convince the customers to invest in their products. However, storytelling is an art, and many professionals get it wrong. If you are an aspiring marketer, here’s how you can make your brand’s storytelling more compelling.
Connect to customers with effective brand storytelling
Impressing clients and generating leads are the two main goals of successful marketing. An attractive brand story can achieve both easily. However, coming up with a good enough concept to build your brand’s story is a whole different task altogether. Check out these tips to improve your brand storytelling skills:
1. Understand What Your Target Audience Wants
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading →
The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
A lot of sweat and tears can go into a great article. But even if you spend hours creating a masterpiece, its fate still depends on one thing: the headline.
If a headline doesn’t attract interest, people won’t click. And if people don’t click, no one will read your great article. So if you want your hard work to pay off, you need to become an expert headline writer.
That said, spending hours on a headline after you have just spent hours writing a post is not ideal. Luckily, there’s a structure you can follow to make your headline hunt a whole lot easier.
Steve Rayson from BuzzSumo did a meta analysis of what headline elements are most common in viral posts.
These are the five things that showed up the most:
Emotion
Content
Topic
Format
Promise
Successful headlines don’t have to have every single element, but the best ones have at least three, according to the research.
Here’s … Read More
90% of people open their mobile messages within 90 seconds.
This makes SMS marketing one of the best marketing strategies because you get a higher open and response rate than email.
And if you’re running a local business, then SMS marketing is a must. You can target people that visited your shop already and gain repeat customers.
But like any form of marketing, there’s a significant learning curve, and most beginners tend to make the same mistakes.
So in this post, I’ll cover the 10 SMS marketing mistakes you’re probably making and how to avoid them.
1. Texting outside business hours
Nobody wants to receive a call from a telemarketer as they’re about to fall asleep or sit down for dinner with their family. It’s annoying and won’t win any customers. And although you’re sending an SMS, the same rule applies.
Unless it’s an emergency, stick to sending text messages between 9 AM to 5 PM.
This is easy when running a local business because all customers live in your city and follow the same time zone. But what if you cater to overseas customers who’re in entirely di… Read More
