Getting your colors right, having a clean typeface, and everything else you have heard about branding is probably, mostly correct.
However, this is where many entrepreneurs and brand designers fall short: aligning everything to form an identity. There is a difference between creating a memorable logo or color palette and the concept of Brand Design – the intersection of ‘Branding’ and ‘Brand Identity.’
Brand Design is what bridges the elements of a brand with the way it is perceived in the market – its true meaning among consumers. Let’s take a closer look at branding 101 and these various definitions.
Brand Identity vs Branding vs Brand Design
Branding
The concept of branding is more than just a logo or color palette – it’s a sum of all those parts and more. Branding is an ingenious collaboration of all the components: logo, tagline, typography, color palette, website design, and visual communication tools, that form a recognizable depiction of your business.
Brand Identity
One of the best and closest definitions of a brand identity is given by Marty Neumeier in his book The Brand Gap.
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