Organic search remains an important way to generate traffic for your blog.
It’s an essential part of blog marketing and in the following post we’ll show you the steps and tools you need to optimize your posts to help rank your blog.
Let’s get started.
1. SEO friendly blog design
Did you know that building a beautifully-designed website can be just as important to search engine rankings as site architecture and knocking out high-quality content?
It’s true.
But what exactly should you pay attention to? To help you, I’ve put together a list of ten elements for good blog design that are also proven to help your search engine rankings.
1. Keep important content above the fold
This is pretty standard, and some would even argue that it’s not that important since people are trained to scroll, but in my own tests and the tests of others, I’ve seen it proven over and over again. So, keep the important information in those top 768 pixels. Research has shown that people do scroll, but they actually spend 80% of their time above the fold and only 20% below.
This brings us to the topic of sliders, which are pretty popular. I’m not a fan of sliders because they tend to confuse the user. When a user arrives on a page and the real estate above the fold is dominated by a slider, the hunt is on.