Digital asset management (DAM) software is a single source for organizing, sharing, tracking, and distributing all of a company’s digital assets.
A digital asset can be defined as any document, image, video, audio file, visual, animation, or any other piece of media content. This software is commonly used to manage marketing materials and different types of creative files.
DAM software allows you to assign metadata to each asset containing a unique description, making it easier to search and filter files at scale.
Without digital asset management software, organizations and teams need to use multiple platforms to manage their digital assets. Using a traditional cloud storage platform might be fine for a dozen assets, but it quickly becomes difficult to achieve with quantities in the hundreds or thousands.
DAM software improves access to digital assets, keeps them secure, and allows you to manage the complete lifecycle of your digital assets—from creation to archive.
The Top 9 Best Digital Asset Management Software
CoSchedule Asset Organizer
Canto
Brandfolder
Adobe Experience Manager Assets
IntelligenceBank
Cloudinary
Extensis Portfolio
Widen
MediaValet
There are eight digital asset management tools that I can confidently recommend. Use this guide to find more information about the features, benefits, prices, use cases, and potential drawbacks of each one.
#1 – CoSchedule Asset Organizer — Best For Marketing Teams