Want to jump straight to the answer? The best CRM software for most people is HubSpot.
Customer relationship management (CRM) software helps companies deliver a better product, service, and experience.
It stores all information about customers and interactions, so your employees are always up to date. It can tell a service agent who’s calling, for example, and bring up their last order before the agent picks up the call.
CRMs log information about purchases and customer data that can help marketing and sales teams get a better picture about what really matters to buyers.
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