One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke.
Since we can’t yet (legally!) read people’s minds, marketers have come up with a shortcut — personas.
Personas are digital profiles of your best customers — the ideal visitor you want to have take a specific action on your site. Many personas are based around demographics — gender, age range, education, monthly disposable income, etc
But this kind of classification is far too restrictive – who’s to say that only women under 40 with young children and a master’s degree are all going to flock to your product? While you can tailor your marketing efforts toward a certain kind of persona, it’s short sighted to think that this is the only strategy you need to amplify your landing pages’ messages.
Instead, consider psychographics — segmenting your audience according to deeper, more meaningful points including:
Aspirations — what they hope to achieve or dream of doing
Attitudes — Their perspective and how they feel about specific ideas
Lifestyles — Their choices relating to health, wealth, family and work
Opinions — Their point of view on a potentially controversial matter
“But I’m just selling _____!” People don’t really have an opinion or an aspiration about things like that, … Read More