In 2018, Facebook dramatically changed the way that its content feed algorithm worked. Rather than posting things based on engagement and chronology, Facebook now boosts the content of family, friends, and relevant groups. That was great news for most Facebook users, but it made marketing a bit of a challenge. Corporate and public videos are now pushed down in comparison to content, which makes beating the algorithm a necessity.
Here are 11 Facebook video secrets that will help you beat the algorithm.
1. Post to the right places
Facebook is concentrating on promoting things that are relevant to each user. As a consequence, content that is posted to groups that the user already follows and engages with is going to be promoted to them more highly.
Joining relevant groups and sharing your content (while following their content guidelines) can be a solid first step towards building your engagement. Once you are shared to r… Read More