Artificial intelligence has created a lot of buzz lately, and for good reasons.
Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses.
I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? Wrong.
I see this mentality far too often when I’m working with business owners.
The reality is machine learning is reshaping marketing. Think about the marketing strategies you were using ten or even five years ago. I’m willing to bet they have changed over the years.
Well, those strategies will continue to change and evolve based on new technology. AI is the next big wave.
If you do some research on AI in marketing, you’ll see lots of information geared toward companies targeting mass consumer audiences. But what about the B2B industries?
AI is penetrating the B2B world as well. In fact, 80% of B2B marketing executives believe artificial intelligence will revolutionize the industry by 2020.
But this new technology comes with its fair share of challenges.
Even though the majority of these marketing executives know how much of an impact AI will have on their industries, only 26% of respondents say they are confident in their abilities to use AI for marketing.