B2B Content Marketing Measurement Tips for 2021 (Statistics & Research)

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought that can be adapted to B2B content marketing as well.

“If I create great B2B content but can’t measure it, did it make an impact?” is the question marketers ask regularly. What is the impact? Am I capturing all the impact? How can I optimize performance?