Author: Content Curator

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading →… Read More

Website migration is more than just an update. It’s a process of substantial change in your website’s structure or tech stack. Migrating your site can be time-consuming, expensive, and risky. But sometimes, it’s either the best or the only option.

Migrations usually take place when:

You change your company’s name, so you have to move to a new domainYou begin implementing the HTTPS protocol, making your site more secureYou move to a new content management system (CMS), such as WordPressYou do a major website redesignYou change your site’s structure, to optimize for conversions or navigability

Nevertheless, if it’s not done properly, a website migration can have negative effects on your SEO. As a result, your ranking, traffic, and authority could drastically decrease.

What can you do to prevent SEO pitfalls? In this post, we’ll share 14 website migration best practices that will help you restructure or move your site without undermining your SEO efforts.

Let’s dive in.

Before you get started

To ensure a smooth transition, thorough planning and testing are key. This is why, before taking a look at SEO, we’d like to share some premises to get your website migration right.

Let Your A… Read More

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things. Continue reading →… Read More

It’s tough.

You feel as if you’ve done everything right, but your website traffic numbers say otherwise.

Clearly, there’s something wrong.

Maybe you’re just a tweak or two away from opening the floodgates?

But the question remains… what is the reason behind your traffic-poor website?

Fortunately for you, you’ve come to the right place. In this post, we’ll show you legitimate possibilities why your website isn’t performing and how to fix them.

Let’s get started.

Here are eight reasons why your traffic isn’t growing.

1. Your SEO game is weak

Google is the best source of free traffic. But getting your content within the top 10 results is a tough task. Only the best of the best manage to be featured up there.

That means your content needs to be top-notch. That’s the start.

But there are several other factors at play, including setting up an XML sitemap, installing an SEO plugin, optimizing your content for keyword search terms, and more.

Without all these, your chances at ranking high in search engines are slim. Just missing one important factor can … Read More

How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Here’s how to do a competitor landing page analysis. Continue reading →… Read More