Author: Content Curator

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

I’ve been in the digital marketing world dating back to 1996, including launching my own digital agency in 2002 and leading an independent integrated agency since 2013. Now I’m leading a new collective that helps our clients navigate the transformational change they need to compete in what we believe is t… Read More

How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you. Continue reading →… Read More

eCommerce is one of the fastest-growing segments in marketing and retail. Thanks to technological developments and ease of access to the internet the eCommerce market is growing at an exponential rate.

Online stores are predicted to contribute $5.545 billion in the year 2022. eCommerce brands and consumers have become closer than ever before.

But we know that the internet is a perpetually changing space. New trends, tools, and techniques are coming out every day. It can be hard to keep track of everything and to know how to apply them. Even harder is knowing which trends will be significant or not.

This blog will look at 7 noteworthy eCommerce marketing trends to look out for in 2022.

1. Stepping into the metaverse mall

The metaverse is making major leaps and strides when it comes to eCommerce. Big names like Amazon and Walmart are geared to roll out technology that provides the perfect real-life shopping experience from your home. We already have Augmented Reality (AR) shopping tools like the Room Decorator that allow users to shop for furniture and home decor through their phones and tablets.

Similarly, there are try-on apps for apparel, eye gear, jewelry, and so many other products. If your … Read More

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

As many marketers will tell you, customer experience is a key topic of conversation in 2022. In reality, it’s always been at the core of what we do, but the last few years have upended what it actually means. 

The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal wit… Read More