Author: Content Curator

Published on the BBC, the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right?

Today, the digital web is full of hype regarding NFTs. Costly virtual art and collectibles, peculiar in-game items, and digital fundraisers – are some examples of how NFTs are being used for marketing.

Up until recently, companies primarily relied on tried-and-true marketing tactics like paid advertising, affiliate programs, and social media marketing.

Now, we are on the verge of exploring a whole new universe, metaverse to be precise, that presents a plethora of marketing possibilities. And one of those possibilities is NFTs.

But what exactly is an NFT and how can they be used for marketing?

In this article, we’ll cover what NFTs are and how companies are implementing NFTs in their marketing strategies.

What are NFTs?

NFT, short for the “non-fungible token,” is a hot topic globally. To understand what exactly NFTs are, let’s break down the term:

Non-fungible

Fungible means something that is exchangeable without impacting the individual value. Here, the mutually interchangeable goods are swapped out fo… Read More

Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content. Continue reading →… Read More

When was the last time a YouTube ad or a social media post caught your attention?

What was it about the content or information that stopped you from skipping the post on your feed or clicking the Skip ad button?

If you’re wondering whether our attention spans have shortened as often reported, the jury’s still out. Some say that equating our attention span to that of a goldfish is a myth.

One thing’s for sure, though – the way we’re processing information online is changing.

YouTube UK industry manager Paddy Collins writes that our attention span is like a muscle. With the deluge of data and information, our attention span muscles have developed this reflex of diverting itself elsewhere if it knows what will happen next and doesn’t like it.

In short, your audience has learned to shut off their attention muscle if your information is irrelevant to them.

A survey from Salesforce Research also supports this idea. According to the survey, 80 percent of customers say that the experience a brand provides during marketing and sales interactions is just as important as its products or services. In short, low-quality c… Read More

Hostinger is a reliable web hosting service known for its low costs and speedy loading times.

I highly recommend it for people that need to get their site online without a lot of hassle. In my best web hosting providers guide, you’ll see Hostinger ranked first for the best cheap web hosting plans.

It’s affordable, but Hostinger doesn’t cut corners, which is why I like them so much as a host for simple websites. As you grow, you can upgrade to a more powerful plan without having to switch hosts.

You don’t need any web development background to get started, either. This is one of the easiest web hosting solutions out there.

Visit Hostinger

Starts at $1.99/monthMonth-to-month pricingFree domain and SSL certificate30-day money-back guarantee
Get an 80% discount

Hostinger Web Hosting Review

If you’re on a budget, definitely look into Hostinger. Th… Read More

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →… Read More