Author: Content Curator

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In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires… Read More

Billy Joel didn’t know it when he sang “Matter of Trust”, but he was singing about B2B lead nurturing.

In a nutshell, this means building relationships of trust and cultivating them over time, and it is the essence of doing business.

Forward-thinking companies focus on building trust with the end customer, and you should, too.

Why is trust so important? Because the end-user needs to trust you before deciding to buy your product or service.

No trust, no buy.

In this article, we will analyze the most effective B2B lead nurturing strategies that build the deepest trust. Let’s get started!

What is B2B Lead Nurturing?

B2B lead nurturing is about converting a prospect into a customer. To do this professionally, focus on creating specific content that builds trust with that prospect. Content is at the heart of a successful B2B lead nurturing strategy because that’s what prospects consume before they become customers.

Image Source: Hubspot

… Read More

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TL;DR

Brand engagement is down
Posting frequency is up
You need more contest and holiday content in your life
Instagram carousels are still

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. Continue reading →… Read More

Want to jump straight to the answer? The best knowledge base software for most people is KnowAll or Helpjuice.

Knowledge base software has become a must-have in the world of customer service. It eliminates the need to print and ship physical copies of instruction manuals for products and services.

With self-help articles available 24/7, customers and employees can find solutions to problems without calling or chatting with a customer service representative. This drastically reduces wait times for customers and lowers the number of support ticket requests.

Visit HeroThemes

Easy to deploy on WordPressMake searchable knowledge basesExtremely customizableStarts at $149
Try it today!

The Top 8 Best Knowledge Base Software

Here are the best options on the market today.

KnowAll — Best Knowledge Base Theme For WordPressHelpjuice — Best Knowledge Base Software… Read More