Author: Content Curator

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn. Continue reading →… Read More

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Would you like to generate more traffic and conversions from social media marketing?

Do you feel that your social media channels could be doing better?

Most business owners will answer “Yes!” to both of these questions.

To boost the performance of your social media marketing strategy you need to id… Read More

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →… Read More

Even if you don’t have TikTok, chances are you’ve seen a video created on the platform that has been reposted elsewhere online. Its reach is undeniable, and the social media giant announced it had 1 billion active users – an impressive feat considering it is one of the market’s youngest networks.

Two years ago, most people had never even heard of TikTok. So who are they, and what’s the secret behind their successful domination of the global social media scene?

TikTok, formerly known as Musical.ly, is a video streaming and sharing app that debuted in 2014. It was initially used to create and distribute 15-send lip-sync music videos. Bytedance acquired Musical.ly in 2017, and by August 2018, it to a single application under the TikTok name. Within three months, the combined app gained 30 million new users.

The app generates revenue through advertisements and the sale of virtual goods to fans such as emojis and stickers. The app’s success has been fueled by an easy-to-use interface that combines click-bait news and entertainment with powerful AI to precisely match users rather than recommend content based on their viewing habits and “likes.”

… Read More

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LinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook – LinkedIn is a powerful social media tool that should not be ignored.