Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I don’t love enterprise content … Continue reading →… Read More
Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I don’t love enterprise content … Continue reading →… Read More
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How do you know that your YouTube channel is performing at its best? Through a YouTube Audit.
But most of the YouTubers and brands on YouTube don’t know how to conduct a YouTube audit.
Many of them rely on YouTube Analytics, which no doubt is a great source of insig… Read More
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading →… Read More
Web 3.0 is the next step in the evolution of the World Wide Web. It promises to connect us in new and exciting ways thanks to more mobile-centric, app-based functions that give users control over how they access the Internet.
As people continue to get more control over their digital lives, we will see the Internet become more decentralized, leveling the digital field for everyone with emerging technologies such as blockchain. This promises to democratize data as we know it.
In Web 3.0, users will be able to exert greater control and ownership over their data and even use it as an asset.
This gives marketers an unprecedented ability to use customized and user-generated content to achieve their goals. They can take advantage of the hottest new eCommerce marketing trends to create immersive content, NFTs, etc.
But it also means that many of you will have to level up your marketing skills to keep up with the pace of technology. Let’s figure out what that means.
Why should marketers upskill and relearn for Web 3.0?
The issue with Web 2.0 is that digital superpowers like Apple, Facebook, Amazon, and Google dominate it. Brands and content creators are n… Read More
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. Continue reading →… Read More