7 Things Must Be Included in Your Next Social Media Audit for YouTube

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How do you know that your YouTube channel is performing at its best? Through a YouTube Audit.

But most of the YouTubers and brands on YouTube don’t know how to conduct a YouTube audit. 

Many of them rely on YouTube Analytics, which no doubt is a great source of insig… Read More

What Digital Marketing Skills Do You Need for Web 3.0 and the Metaverse?

Web 3.0 is the next step in the evolution of the World Wide Web. It promises to connect us in new and exciting ways thanks to more mobile-centric, app-based functions that give users control over how they access the Internet.

As people continue to get more control over their digital lives, we will see the Internet become more decentralized, leveling the digital field for everyone with emerging technologies such as blockchain. This promises to democratize data as we know it.

In Web 3.0, users will be able to exert greater control and ownership over their data and even use it as an asset.

This gives marketers an unprecedented ability to use customized and user-generated content to achieve their goals. They can take advantage of the hottest new eCommerce marketing trends to create immersive content, NFTs, etc.

But it also means that many of you will have to level up your marketing skills to keep up with the pace of technology. Let’s figure out what that means.

Why should marketers upskill and relearn for Web 3.0?

The issue with Web 2.0 is that digital superpowers like Apple, Facebook, Amazon, and Google dominate it. Brands and content creators are n… Read More