Author: Content Curator

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading →… Read More

If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up. 

Did it make you smile? Did you learn something new? 

I hope so.

We do a fair amount of influencer marketing work here at Convince & Convert, albeit mostly B2B and with key opinion leaders in the marketing or customer experience space. 

Like this video, we work with clients to create concepts, invite experts to join the effort, script the video delivery, edit the video with post-production refinement, and ultimately drive traffic and interest to the series we’ve partnered to create. 

Having a top star like Ryan Reynolds would be amazing to work with (I chose to think his diva factor is low and his love for his daughters melts me), but even without the A-list name, there are parallels in this video that we can learn and take into B2B content marketing. 

I find this to be an excellent… Read More

Our recommendation for the best local SEO tool is Semrush Listing Management. For QuickSprout visitors, Semrush is offering a seven-day free trial period. 

When marketing your business and brand on the internet, it’s an advantage to be able to source customers from almost anywhere. However, even with the possibility of far-off customers, most businesses with real-world presences still need to rely on local customers to deliver the bulk of their sales.

To improve your chances of growing and enhancing your local customer base, you want to rely on the best local SEO tools. These tools improve your positioning in search results when people are using the internet to find trusted local businesses. 

The Top 6 Best Local SEO Tools

Through our research, we found six local SEO tools that give you the best chance of improving your search results from local visitors. We like Semrush Listing Management as the best local SEO software tool. Semrush is offering a seven-day free trial period for visitors who originate from Quick Sprout.

Semrush Listing Management – Best overallSynup – Best for extra marketing toolsMoz Local – Best for automated syncing of your informationYext – Best for managing your local reputationBrightLocal – Best for a user-friendly interfaceWhitespark – Best for tracking local citations

More than three billion people use social media today, with an average of 11 new accounts being created every second.

And, by the time you finish reading this article, there will have been tens of thousands of new posts on various social media platforms.

We can safely say that social media is a major source of big data, but what can you do with it all? How can businesses make sense of the data available to them?

With the amount of data being generated and accumulated through social media, data mining is useful for businesses to gather insights and other information about their audience.

Through social media data mining, you can uncover hidden information. That’s why in this article, we’ll be taking you through some different methods to mine data from social media.

What is social media data mining?

The term ‘social media data mining’ refers to the process of extracting information or ‘data’ from social media. For the first time, social media data mining goes beyond the confines of a company’s internal databases and systems.

Data from various social media platforms, such as Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and others, are typically used in this process to discover patterns and trend… Read More

Want to jump straight to the answer? The best small business POS system for most people is Square or Shopify POS.

Small businesses need a fast and simple way to check out customers—regardless of the customer’s payment method or transaction environment. Things like tracking inventory, printing receipts, managing your cash drawer, and accurately tracking sales for bookkeeping purposes shouldn’t be a hassle for your employees or back office.

POS systems simplify payment acceptance and accounting while streamlining the checkout process for your customers. You can use this guide to find the perfect POS system for your small business.

The Top 5 Best POS Systems For Small Businesses

Square — Best Versatile POS Hardware For SimplicityShopify POS — Best For Retailers Selling In-Person and OnlineLightspeed — Best For RestaurantsVend — Best For Multi-Location BusinessesClover — Best POS System With Built-In Payment Processing

The following reviews cover features, benefits, highlights, and recommended use cases for the best small business POS systems on the market today. 

Square — Best Versatile POS Hardware For Simplicity