Author: Content Curator

The Essential Guide to SMS Marketing Strategies

Companies use SMS (short messaging service) to have two-way texting conversations with their customers. Texting is a powerful tool, yet SMS marketing strategies often fail because texting gets treated like “just another channel.” It’s not.

Texting with a customer is personal, immediate, and disruptive. These can all be good factors, but only if you have an appropriate SMS marketing strategy.

SMS Marketing Strategy Quick Links

Here’s what we’ll cover:

Basics of SMS Marketing5 Parts of Every Successful SMS Strategy20 SMS Marketing Tactics – And When to Use ThemImportant SMS Marketing Metrics

Basics of SMS Marketing

SMS marketing is the use of text messaging to communicate with your customers. 

You’ll use trackable links and shortcodes in order to get customers into your system to start a two-way conversation.

There are a lot of different ways you can use this channel to get new customers and refresh relationships with old ones.

As you consider various strategies for using SMS marketing, here are some key considerations:

SMS marketing is permis… Read More

How to Conduct a Social Media Audit in Just Three Steps

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