Author: Content Curator

Twitter has grown to be one of the most widely used and popular platforms for exchanging ideas, opinions, memories, and photos. Twitter is enjoyable to use, especially if you are new to the platform.

You get to interact with the most popular celebrities, receive global updates, communicate with other people with similar interests, and so on. You can also get in touch with your followers upon their feedback or reply to posts of the users that you are following. Interacting with people is vital to boosting your engagement but this must be within certain boundaries.

With the growth of social media platforms, some people easily try, judge, and lynch others while sitting in their chairs. However, commenting, arguing, or protesting on Twitter is not completely unreciprocated. All the things you have posted on Twitter linger on this social media platform until you delete your tweets, likes, or retweets.

As a result, you may be subject to hostile comments, cyberbullying, or lynching because of what you shared ten years ago, maybe when you were young. This situation will go bitter, particularly if you are a politician or an employee when your previous tweets start to bite you. This may end up with the terminatio… Read More

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading →… Read More

On February 24, 2022, the whole of Ukraine woke up at 4 am because of the explosions in its big cities, including its capital Kyiv.

Russian President Putin announced a “special military operation” and began sending troops there, launching airstrikes and shelling. Russian troops are shelling not only military facilities but also residential areas.

While multinational businesses have difficult consequences, this war is particularly hard for those based in Ukraine. Serpstat is one of them.

What is Serpstat? Facts and numbers

Serpstat is an all-in-one SEO toolset that helps customers analyze competitors, lead projects, track daily rankings, check backlinks and content quality, collect keywords, detect website issues with recommendations on how to fix them, and much more.

Serpstat was founded in 2016 in Odesa, Ukraine.There are about 80 employees in Serpstat from Odesa, Kyiv, Kharkiv, Lviv, and Ivano-Frankivsk.Even now, at the time of the Russian military invasion, the Serpstat team continues an undisrupted service, even launching updates and releasing new unique tools.

How do we help our employees in times of war?

At first, almost all employees droppe… Read More

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading →… Read More

Do you have an eCommerce store? Do you know what makes a business successful?

Happy Customers. And when I say happy customers, I mean the people who love to keep coming back to your store when they want to shop.

Jason Fried, CEO of Basecamp put it best:

“If you take care of your existing customers, they will take care of your new customers”.

Are you the guy who always focus on attracting new customers?

Don’t be that guy. It’s good for acquiring new customers but never neglect your existing customers.

WHY?

It costs five times as much to attract a new customer than to keep an existing one.

Advertising is becoming more costly day by day and it’s really tough for acquiring new customers in this crowded eCommerce industry. So you should focus on customer retention. A 5% increase in customer retention can increase your company’s profitability by 75%.

So how can you increase customer retention? In this article, I’ll share 5 proven customer retention strategies that will boost your eCommerce store sales.

1. Start customer loyalty programs

According to Virtual Incentives, 75% of consumers say … Read More