Author: Content Curator

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During my years as a higher education marketer, summer always felt like a small reprieve. Campus was quieter, parking was more plentiful and coffee shop lines were shorter. It was also that magical time of year that I had just a little more time to plan content for the academic year starting in… Read More

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading →… Read More

Starting a dropshipping business is the perfect first step into entrepreneurship. You’ll be able to make money by selling products to customers, setting your own prices for those products, and marketing your brand.

You don’t even need to pay for inventory until it has been sold! It may seem like hard work at first but if you have the determination you could easily succeed with this job.

This article will introduce you to the dropshipping business model, how it can work for you, and 7 simple steps to starting your shop.

#1. Choose your niche

The niche you select should be genuinely interesting to you. A product range that isn’t focused will likely be difficult to market successfully, and if it’s not a topic of interest for you, then your motivation may wane- as anyone knows who has tried this before. You should consider the following while selecting a niche for your dropshipping business:

Higher profit margins

When operating a drop shipping business model, your focus is more on marketing and customer acquisition. Both $20 and $1,500 items require the same amount of work to sell them.

The most profitable dropshipping business ideas are not trends. They have trends w… Read More

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading →… Read More

You’ve worked hard at putting together your
webinar slides.

You’ve fine-tuned your presentation to your
liking. After a few run-throughs, you’re ready to launch.

Ready, set… hold up.

Before you invite your attendees, there’s one
more step to check off your list: foolproofing.

I know what you’re thinking, “What? Why bother? What could go wrong
enough to need foolproofing?”

But hear me out, or rather, hear Eleanor Roosevelt out:

It’s vital to “learn from the mistakes of others. You can’t live long enough to make them all yourself.”

We think she had the right of it, especially
when you consider how much time and energy webinars take for everyone, host and
attendee alike, involved.

So, to foolproof your webinar and keep
everything running as smoothly as possible before, during, and after your presentation,
we’ve got five major mistakes for you to check out today, plus how to avoid
them.

Let’s dive right in.

#1. Not making your webinar
interactive

The first webinar mistake to avoid is not
having an interactive element to your webinar.

By leaving out interaction between you and your attendees, y… Read More