Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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People are impatient. A one-second delay in your website’s load time can cause a 7% drop in conversion rates. And 40% of visitors will leave a page that takes more than 3 seconds to load.
Two great reasons to ensure your website loads fast!
There are many factors that contribute to a slow-loading website. So before we begin with optimizing, let’s look at all the factors that can affect website speed.
Why speed matters
Page speed has been a ranking factor for desktop searches since 2010. In 2018, it became a ranking factor for mobile searches too.
Google has said that they are looking to make page speed a “first-class citizen”.
A slow website will not only rank lower in search engine results but also lead to a high bounce rate. Over 40% of visitors will hit the back button and check another search result if they see the loading screen for longer than 3 seconds.
There are many factors that contribute to a slow-loading website, including large image sizes, heavy scripts or code, and poor quality hosting.
What is considered a fast page load time?
Most experts agree that anything under three seconds is considered fast. This is especially importa… Read More
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Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy?
Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topics marketers like you want to know most about. For instance, this year alon… Read More
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing. Continue reading →… Read More
In the website building world, WordPress is one of the most popular options, and you’ll hear this name mentioned repeatedly. According to WordPress, 40% of websites are built using their site builder–and with good reason. WordPress is highly versatile and customizable, and thousands of themes and plugins make the development process easier, even if you don’t have a background in coding.
While WordPress is a highly popular and trusted site builder, it isn’t right for everyone, and the platform does have some downfalls. It’s important to understand the challenges that come with building a site on WordPress, so you can decide if this site builder is really right for your needs.
WordPress Pros and Cons
Pros
Free to useHighly customizableOpen code access8,000+ themes58,000+ plugins
Cons
No technical supportNo hostingSteep learning curveCoding knowledge helpful/essential
Visit WordPress
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We reviewed dozens of website builders and narrowed them down to the best options.
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