Author: Content Curator

Conquering China is the Nirvana for businesses seeking to grow internationally.

Everyone wants a piece of it, but why have so few businesses taken advantage of it?

This article by the China Australia Events Association (CAEA) and Lead Creation explores:

Why the Chinese market is such a challenge
The drivers behind China’s growth and why it will continue
How to get your business behind the Wall

Why the Chinese Market is such a challenge

It has been difficult to enter this huge new market because China has a vastly different culture from the ‘West’. It has also been a closed economy for well over a 100 years. But it’s all changing, things are getting easier…

Premier Xi again made opening up China a priority in the latest 5 Year Plan.
The more business China does with the outside world, the better their people understand how to engage with foreign business. China’s only been engaged for a few years so every year is making a big difference.
The development of powerful new cloud technologies, such as robust and free video conferencing, now allow easy connection with businesses outside China.
They are, finally, actively discouraging IP theft… Read More

In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing.

A post on the Adweek blog said, “As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities.”

In 2016, Salesforce claimed:

Visitors to websites that include UGC galleries spend 90 percent more time on the site.
Social campaigns that incorporate UGC see a 50 percent lift in engagement.
Ads with UGC generate five times greater click-through rates.
UGC drives a 73 percent increase in email click-through rates.
UGC increases conversions by 10 percent when included in the online purchase path.

In mid-2017, Search Engine Journal claimed, “Online ratings and reviews are a form of word of mouth, which is the most trusted source consumers consult before buying.”

The a… Read More

Every industry has influencers.

Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of.

These are the people who teach us the right ways to do the things.

We follow them, we consider them the trendsetters, we trust their advice, their diet plans, their daily routine and the books they read.

In short – we try to emulate them.

As an influencer, people want to be like you, eat like you, read like you and work like you.

Wouldn’t you love to be one of these influencers in your industry?

I had the same dream when I started my blogging career in 2011. I wanted to be someone who can influence people, who can inspire them, ignite their hidden powers and show them the right path to become a successful person in their field.

With time, I have reached a point where I can say that I am an influencer.

Having more than 60,000+ readers in a month on my blog, 20,000+ followers on my Facebook page, 10,000+ subscribers and 4000+ people in my private Facebook group, I can say that I am an influencer.

Becoming an influencer is all about the mindset.

Once you know your goals, becoming an influencer … Read More

Want to use more square videos in your social media marketing? Concerned you filmed in the 16×9 format? In this article, you’ll discover how to change landscape video into square video using your mobile device. #1: Shoot Your Video If you already have some video you want to transform into a square format, feel free […]

This post How to Easily Change 16×9 Video to Square Video on Your Phone first appeared on Social Media Examiner.

… Read More

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.

More than half of marketing experts across the globe say they get the highest ROI from their video promotions.

When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.

Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text.

It’s no secret that video content has been dominating the latest trends.

But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd.

The majority of consumers prefer watching video content on YouTube and television:

These are the platforms you should prioritize when creating a new video promotion.

Don’t get me wrong, just because videos are a great way to market your brand doesn’t mean you should completely abandon your other marketing strategies.

You should still continue blogging, sending emails to your subscribers, and staying active on social media. Another reason why video promotions are so aweso… Read More