Author: Content Curator

Image via Thought Catalog

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. But most of us have known that Facebook and Instagram’s business models are all about selling data.

It always has been that way, and unless they pay-gate the platform, it always will be. Furthermore, most marketers have used similar data to target their content to specific demographics or personas online. The Cambridge Analytica news, therefore, hit us less as an, “OMG!” and more of a, “Well, of course this happened.”

What’s Ahead for Facebook

As I told my son when he left for college, just because you can doesn’t mean you should. Just because Facebook allowed organizations like Cambridge Analytica to flood a social network with questionable content in an attempt sway an election doesn’t mean Cambridge Analytica should have done so. Organizations with evil … Read More

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 – Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search… Read More

Posted by WallStreetOasis.com

My name is Patrick Curtis, and I’m the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over 2 million visits per month.

User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly stopped? This is what happened to us back in November 2012.

In this case study, I’ll highlight two of our main SEO problems as a large forum with over 200,000 URLs, then describe two solutions that finally helped us regain our growth trajectory — almost five years later.

Two main problems1. Algorithm change impactsEver since November 2012, Google’s algo changes have seemed to hurt many online forums like ours. Even though our traffic didn’t decline, our growth dropped to the single-digit percentages. No matter what we tried, we couldn’t break through our “plateau of pain” (I call it that because it was a painful ~5 years trying).

2. Quality of user-generated content

Related to the first problem, 99% of our content is user-generated (UGC) which means the quality is mixed (to put it kindly). Like most forum-based sites, some of o… Read More

Posted by ErinMcCaul

Have you been wanting to come to MozCon but just can’t swing the budget? Want to take a selfie with Roger, meet like-minded friends at our afterparties, and learn from leading industry experts? I’m thrilled to announce that you can do it all by winning a free ticket to join us at MozCon this July!

Those front-row seats look awfully cushy.

I’m one of the behind-the-scenes house elves who helps make MozCon happen, and I’m here to tell you everything you need to know about entering to win!

To enter, just submit a unique piece of content telling us why we should send you to MozCon by Sunday May 6th at 5pm PDT. Make sure your entry is both original and creative — the Moz staff will review all submissions and vote on the winner! If you’re chosen, we’ll pick up the tab for your registration and accommodations at the Grand Hyatt. You’ll also have a reserved VIP seat in our front row, and an invite to mix and mingle at our pre-event MozCon speakers’ dinner!

Without further ado, here’s the scoop:

Step 1: Create!

Create a unique, compelling piece of content telling us why you want to come to MozCon. Past ideas have included:

Drawings Videos (must be one minute or less) Blog posts Original songs Books Slide decks Anything else you can cook up!

Don’t feel limit… Read More

Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this article, you’ll find a plain-language overview of GDPR, how it could impact your data collection, and what you need to do to make sure you’re compliant before May 25, 2018. What Is GDPR? The […]

This post How GDPR Impacts Marketers: What You Need to Know first appeared on Social Media Examiner.

… Read More