Author: Content Curator

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. There’s a total of 39 specific suggestions in the slides, but here are the highlights.

7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer
1. Engage

Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. South by Southwest has always led in this area, with its “panel picker” process that turns over 30 percent of the programming selection to potential attendees.

Another way you could simpl… Read More

Posted by RobBeirne

Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it’s not perfect. Multichannel digital marketing teams always have one niggling thought that keeps them awake at night: online activity is driving in-store sales and we can’t claim any credit for it.

Offline sales are happening. Sure enough, we’re seeing online shopping become more and more popular, but even so, you’ll never see 100% of your sales being made online if you’re a multichannel retailer. Whether it’s a dress that needs to be tried on or a TV you want to measure up before you buy, in-store purchases are going nowhere. But it’s more important than ever to make sure you don’t underestimate the impact your online advertising has on offline sales.

ROPO: Research Online Purchase Offline has plagued multichannel retailers for years. This is when awareness and hot leads are generated online, but the customers convert in-store.

There is one other problem hampering many multichannel businesses: viewing their online store as “just another store” and, in many cases, the store … Read More

I sat there in amazement.

I had created an account and logged in.

The result was not what I expected.

The screen had filled with people I hadn’t seen in  20-30 years.

Global and personal networking at scale.

Social media’s potential was in front of me.

Shared human consciousness and connection enabled by technology.

Conversations, photos and videos.

Crowd sourced media.

The future

The promise and future was visible.

It was the beginning of the age of social media.

That was over 10 years ago.

Then we all became obsessed.

Logged in and created and shared content with increasing velocity.

Business and publishing was never going to be the same.

Media would be disrupted.

Influence and power was becoming digital.

But most media moguls hadn’t detected the danger to their business models.

It was just a fad.

A perfect storm

But then another shift emerged.

A small tech invention was added to the mix.

Another tech obsession crept up on us.

The smartphone became available to the masses

This was the perfect storm.

Two technologies that disrupted how we work and live.

The web was changed forever.

Fr… Read More

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.

But now what? This is useless if you’re unable to distribute it to your audience.

I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.

The key here is learning how to distribute your content so it can reach the widest audience possible.

If you’re using only one distribution channel, you’re missing out on a huge opportunity.

Some of you may be thinking, “If it’s on my website, someone will eventually see it.”

That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways.

For example, if you have a B2B company, you should be aware that majority of your content is being viewed on desktop computers.

B2C companies, on the other hand, need to put more emphasis on optimizing their mobile websites for Google searches.

But effective content distribution goes way beyond the types of devices your audience is using. Using multiple methods of distribution gives more people a chance to see your content.

Use this guide as a reference… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how marketers are preparing for GDPR with Danielle Liss; Facebook ad updates with Amanda Bond; Snapchat, Pinterest, […]

This post GDPR and Social Media Privacy Reform first appeared on Social Media Examiner.

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