Keep your audience engaged. Engage with your customers. Track engagement.
I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.
Clicks. Shares. Comments. Traffic. Conversions.
What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.
There’s a difference between the type of engagement you’ll see on your website compared to your social media pages. These numbers will look different for your email campaigns as well.
It all boils down to this. Engagement isn’t just one thing or one number. It’s a combination of factors.
With that said, marketing experts agree that creating more engaging content is a high priority for their businesses.
You need to prioritize this as well.
Fortunately, you’ve come to the right place. I can provide you with the tips, tools, and resources that you’ll need to achieve your engagement goals.
In this guide, I’ll thoroughly explain different types of engagement and how you can measure them. Once you learn how to track and manage your engagement, it will be easier for you to influence your customers.
Let’s dive in.
