Author: Content Curator

Search Engine Optimization (SEO) is the practice of improving how specific web pages rank in a search engine’s unpaid results. But what tactics are companies using to achieve their important SEO objectives?

To find out, Ascend2 fielded the Search Engine Optimization Survey, and a total of 279 marketing professionals participated. The results of the survey are available free of charge in the Search Engine Optimization Tactics Survey Summary Report. Here are a few noteworthy findings from the survey that will help you this year.

1. Most Effective SEO Tactics

There are many tactics used to achieve important SEO objectives effectively. For a 57 percent majority of marketing professionals, on-page content development is effective. Keyword research, link building, and website structure are also effective tactics for 50 percent, 46 percent, and 43 percent of marketing influencers respectively.

2. Most Difficult SEO Tactics

Link building is considered the most difficult tactic to impleme… Read More

A picture is worth a thousand words.

This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it.

But are you applying this strategy to your blog posts? Blogging is a science.

There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement.

You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know I practice what I preach.

I love using visuals to help improve my content. To those of you who are not used to this, it can sound intimidating.

Where do you start? How many visuals should I include? What visuals are acceptable?

These are all valid questions that I can answer for you. Use this guide as a reference for adding visual content to your blog posts. Here’s what you need to know.

Understand how people read your blog

You can be the best writer in the world, but the reality is people aren’t going to read your content word for word. It’s a fact you need to accept right now.

According to a recent study, people read only 20% of your content on a page.

Let that sink in for a moment. Research shows that the optimal blog post will take someone about seven minutes to … Read More

Podcast statistics unveil a lot of truths about modern consumer behavior and the rise of audio as a content marketing avenue.

My friends at Edison Research have released their 2018 podcast statistics as part of their annual Infinite Dial study, conducted with Triton Digital. (Download The Infinite Dial 2018 report here—it’s worth your time, and it also chronicles the first-ever drop in social media usage in America.)

Edison uncovered several new trends and multiple continuations of podcast patterns that first started to appear in 2015. To see how podcast statistics have changed, visit my prior recaps:

2016 podcast statistics     2017 podcast statistics

This year, I’ve pulled out 13 of the most interesting facts about podcasting from The Infinite Dial research. You’ll find even more in the full report.

This research was conducted of Americans, ages 12 and up, and was balanced to be a representative sample of age, gender, location, and ethnicity.

64 Percent of … Read More

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, you’ll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic. What Are Website Custom […]

This post 7 Ways to Target Website Visitors With Facebook Custom Audiences first appeared on Social Media Examiner.

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Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times. What Is Dayparting? Dayparting is the practice of scheduling […]

This post How to Use Facebook Ad Dayparting to Optimize Your Results first appeared on Social Media Examiner.

… Read More