Author: Content Curator

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge.

In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora use to find micro-influencers and manage their campaigns. But we’re not all ready to break the bank for our marketing tools.

Luckily, there are plenty of low-cost (or free) options out there that can help you scale your micro-influencer campaigns. Here are 10 to check out.

1. Buzzsumo

Buzzsumo’s search tool is a completely free way to find blogging or social media influencers in your niche. Just type one of your keywords in, and it will return a list of popular content on that topic. Look at the domains they’re published on. These could be popular bloggers who are already writing about topics related to your niche – you can reach out to them as potential influencers.

If you head over to the “Influencers” tab on Buzzsumo, then you can search for influencer profiles directly based on your niche keywords:

Posted by sherrybonelli

Updated May 1, 2018

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted.

Additionally, over the past several months, Google has added some great features to Google My Business that companies should take advantage of that enhances your Google My Business listing and helps to grab viewers’ attention — and can increase how you rank in local search results.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.

Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing… Read More

Ever feel like something is rotten in the state of your company’s marketing? Too often, untangling marketing’s role within the company and showing the metrics that prove real value can turn into a Shakespearean-level drama.

What happens when you decide to untangle the parts and players and start making sense of the numbers in front of you? Allie Butters, head of marketing and sales at BrightFunnel, joins in to help explain how to make your marketing math add up.

Is Marketing a Must-Have or a Nice-to-Have?

Measurement is the key to marketing, and subjectivity is the villain of your production. It’s like going to a Michael Bay movie. There’s a lot of flash and noise, and it looks pretty cool, but without solid metrics, there’s no plot or clarity.

In 2017, 77 percent of global B2B marketing decision-makers said that an inability to measure results is one of their top concerns. Without objective measurement, different divisions in the company don’t see the value the marketing team adds because they don’t understand what exactly it is that you do.

Worse still, some CEOs don’t see marketing as a key component of your company strategy—and you don’t want to get labeled a bit player. When survey… Read More

Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting. #1: Customize Stories Templates With Easil Price: Basic plan is free; paid plans start at $7.50/month Easil is a […]

This post 6 Instagram Stories Design Tools for Marketers first appeared on Social Media Examiner.

… Read More

Social media marketing needs to be a priority for every business across all industries.

Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well.

Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what?

Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible?

If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer.

Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions.

I can teach you how to leverage these social media platforms to get more customers.

How many followers do you have? Get ready to see that number translate into dollars. Here’s what you need to know to effectively turn followers into customers.

Expand your marketing channels

For starters, you need to have an active presence on as many social media platforms as possible.

Here’s a look at the monthly active users across the most popular social networks: